Digital Marketing Specialist (Kerala | Remote)

Base Pay: ₹16,000.00 - ₹24,000.00 per month On target earnings: Upto ₹50,000.00 About the Role: As a Digital Marketing Specialist at Hypha Care, you'll build and run a lean, performance-driven marketing engine for our health-tech SaaS product. You'll own performance marketing, content, and lifecycle campaigns—running Google & Meta ads, creating copy and content, managing email/WhatsApp drips, and supporting the sales team with consistent lead generation and nurturing. This is a hands-on role for someone who likes to think, write, test, and optimize—not just "post on social." What You'll Do 1. Performance Marketing - Plan, set up, and manage Google Search and Meta (Facebook/Instagram) campaigns for lead generation. - Conduct keyword and audience research aligned with our target customer profiles. - Track and optimize campaign performance (CTR, CPC, CPL, conversions). - Set up and maintain UTM tracking and funnel dashboards to identify which channels work best. 2. Email & WhatsApp Drip Campaigns - Create and run email and WhatsApp drip campaigns to nurture leads and onboard new customers. - Write clear, concise copy for sequences—welcome flows, demo reminders, follow-ups, and feature updates. - Work with the sales team to align messaging and timing with their outreach. - Monitor open rates, click rates, and replies, then refine campaigns based on performance. 3. Content & Social Media - Create and maintain a content pipeline for short blogs, social media posts, and help-center content. - Turn product features, FAQs, and customer stories into easy-to-understand content. - Use AI tools (like ChatGPT) for drafting variations and ideas, while owning the final quality. - Coordinate with designers to brief simple creatives that match your copy. 4. Customer & Sales Collaboration - Assist the sales team with Outreach templates, and presentation decks. - Monitor and respond to customer and prospect queries on email, WhatsApp, and social platforms (coordinating with sales and support). - Share feedback from leads and customers internally to improve messaging and campaigns. 5. Reporting & Continuous Improvement - Maintain weekly and monthly summaries of: a) Campaigns run b) Spend vs. leads and demos c) Email and WhatsApp performance d) Content and social activity - Recommend clear next steps—what to scale, pause, or test next. - Document learnings to continuously improve our playbook. What We're Looking For: 1. Experience and Skills - Around 1–3 years of experience in digital marketing, performance marketing, growth, or content (startup or agency experience is a plus). - Hands-on experience with Google Ads (Search campaigns) and Meta Ads (Facebook/Instagram) for lead generation or traffic. - Strong copywriting skills for ads, landing pages, emails, WhatsApp, and social posts. - Comfort with analytics tools, ad managers, and spreadsheets for tracking performance and funnels. - Familiarity with email tools and WhatsApp/business messaging tools or willingness to learn quickly. 2. Mindset and Work Style - Outcome-focused and interested in qualified leads, demos, and real impact rather than vanity metrics. - Bias for action and experimentation, with a habit of testing small and learning fast. - Organized, reliable, and able to own tasks end-to-end with minimal hand-holding. - Comfortable working in a fast-moving startup workplace and collaborating closely with sales and founders. Preferred Qualifications: - Experience running campaigns for B2B, SaaS, or service businesses. - Exposure to healthcare, clinics, or medical audiences (not mandatory). - Familiarity with CRM or lead management tools. - Bachelor's degree in Marketing, Business, Communications, or related field (or strong practical experience and portfolio). What You'll Get: - Competitive startup compensation with growth linked to performance. - High ownership—your work will directly drive awareness, leads, and demos. - Chance to shape the marketing engine from an early stage, not just maintain accounts. - Close collaboration with the founding team and visibility across marketing, sales, and product. Why Join Us? If you enjoy running smart campaigns, writing clear copy, and maintaining a steady content and nurture pipeline, this role offers: - Real responsibility and freedom to experiment. - The opportunity to grow your skills across performance, content, and lifecycle marketing. - A learning-focused, low-politics environment in a health-tech SaaS product working with real-world clinics. Job Types: Full-time, Permanent Pay: ₹16,000.00 - ₹24,000.00 per month Benefits: - Work from home Education: - Bachelor's (Required) Experience: - Marketing: 1 year (Preferred) Language: - English (Required) - Malayalam (Required) Work Location: Remote