Sales and Marketing Head - Nutraceutical

HyrEzy Talent Solutions LLP Website: hyrezy.com Job details: Job Title:- Sales and Marketing Head • This is 6 days’ work from office role (Saturdays 1/2 days) • Office Location- BKC, Mumbai • Experience: 5 - 10 Years • Compensation (Yearly): INR(₹) 4,000,000 to 5,000,000 • Position reports to - Founder of the company • Relocation is open for this role • Interview mode- F2F for Local Mumbai candidates else virtual • Interview rounds- 3 - 4 rounds in the process • Notice Period: Max. 30 - 45 days • Relocation allowances will be covered within the CTC only (no extra allowances) Mandatory Requirements:- • Experience working in startups or early-stage companies • Strong track record in new product launches and category management • Minimum 5 years of experience in nutraceuticals, OTC, wellness, pharma-related, or beauty & health categories • At least 5 years of experience in D2C marketing, digital growth, and offline sales growth About the Company: It is a tech-first generic pharma startup focused on scaling distribution rapidly, leveraging data for decision-making, and building a strong on-ground sales team. Unlike traditional pharma companies, we prioritize efficient supply chain execution and real-time sales insights over doctor-driven marketing. Role Purpose:- We are launching its Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels. This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category. Key Responsibilities:- Strategy & Business Leadership • Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan. • Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women’s health, men’s health, cognitive health, vitamins & minerals, and muscle recovery. • Define go-to-market (GTM) strategy for D2C and the trade channel. Product Launch & Category Management • Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas. • Own packaging development, claims, content, and compliance. • Manage product lifecycle planning & New product development pipeline • Define pricing, margins, and channel P&L. D2C & Online Growth • Lead launch of D2C website including UI/UX, content, and funnel optimization. • Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM. • Create a strong brand identity and narrative for the nutraceutical line. • Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models. • Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc. • Build processes for customer service, reviews, ORM, and logistics. Marketing & Brand Building • Own the brand P&L and marketing budget. • Develop 360° campaigns, including digital, content, influencer, and community-driven campaigns. • Build relationships with wellness influencers, creators, doctors, and nutritionists. • Drive consumer education strategy Trade Channel Integration • Work with existing stockists, distributors, and chemists to introduce the nutraceutical range. • Set trade pricing, margins, launch schemes, and channel marketing activities. • Support the pharma trade sales team with product training, collateral, and brand positioning. • Create visibility through in-store branding, POP/POS, promotion kits, etc. Team Building & Collaboration • Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing. • Collaborate deeply with internal teams for end-to-end execution. Required Experience & Qualifications • 5 + years’ experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category. • Hands-on experience in D2C marketing and digital growth. • Experience in launching or managing nutraceutical/health supplements. • Strong knowledge of performance marketing, analytics, and funnel metrics. • Exposure to both D2C and trade/retail channels. • Experience in startup or early-stage business environments (Mandatory) Key Competencies • Strong business acumen and P&L mindset. • Excellent knowledge of digital marketing tools • Strong communication, branding, and storytelling ability. • Entrepreneurial mindset: ability scale from zero. • Ability to partner cross-functional teams and external agencies. Skills: pharma sales,d2c marketing,experience in startup or early-stage business environments and major achievements in new product launch and category management,offline sales growth,performance marketing,5 years years of experience in nutraceuticals, otc, wellness, pharma-adjacent or beauty & health category,5 years of experience in d2c marketing and digital growth and offline growth Click on Apply to know more.