SEO Content Writer - Night Shift

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media. Responsibilities • Write clear and engaging SEO-optimised articles and landing pages with compelling angles and headlines • Prepare and create content briefs • Conduct keyword research to produce high-quality SEO-friendly content • Research, fact-check, proofread and edit website content for editorial quality and SEO best practices • Highlight product features by identifying unique selling points and monetising products in content • Upload and format content on CMS platforms, ensuring best practices are followed • Use consumer-friendly language to enhance the audience’s understanding of products • Stay up to date on relevant industry and SEO trends and complete competitor analyses • Support team in driving content strategy, including measuring and offering recommendations • Improve content for content audits • Contribute content ideas and suggestions • Produce content for social media platforms • Work closely with cross-functional teams, including marketing, design and development • Developsubjectmatterexpertiseandcollaboratewithsubjectmatterexpertstoensureaccurateand up-to-date information is written • Organise and conduct interviews with subject matter experts • Makes recommendations for process and workflow improvements • Support PR and outreach initiatives • Act as a spokesperson and respond to media enquiries • Analyse and report on website performance • Contribute to an in-house style guide • Understand university course information, including pricing, start dates, categories, course types, study modes and other relevant data • Write marketing copy when required Qualifications • Bachelor's degree in Marketing or relevant work experience • Experience in full life cycle project management • Proficiency in major digital and print platforms