Jr. SEO Executive

Job Overview IIFD is looking for a result-driven SEO Executive to strengthen our online presence and drive high-quality organic traffic for our education programs. The ideal candidate should have a strong understanding of search engine optimization techniques, content strategy, and analytics, with a focus on lead generation and brand visibility. Key Responsibilities • Plan and execute on-page, off-page, and technical SEO strategies for IIFD websites • Conduct keyword research focused on fashion design, interior design, and education-related queries • Optimize website content, landing pages, blogs, and metadata for search engines • Monitor and improve organic rankings, traffic, and conversion performance • Perform regular SEO audits and implement corrective actions • Build high-quality backlinks through ethical and white-hat practices • Coordinate with content, design, and performance marketing teams • Track performance using tools like Google Analytics, Google Search Console, SEMrush/Ahrefs • Stay updated with Google algorithm changes and SEO best practices • Prepare monthly SEO performance reports with actionable insights Required Skills & Qualifications • Bachelor’s degree in Marketing, IT, Communications, or a related field • 1–3 years of proven experience as an SEO Executive or similar role • Strong understanding of on-page SEO, technical SEO, and link building • Hands-on experience with SEO tools (GA4, GSC, Ahrefs/SEMrush, Screaming Frog) • Basic knowledge of HTML, CMS platforms (WordPress preferred) • Ability to analyze data and translate insights into strategy • Good written communication skills Preferred Skills (Good to Have) • Experience in education or institute marketing • Understanding of local SEO and lead-focused SEO strategies • Knowledge of content marketing and blog optimization • Familiarity with conversion optimization (CRO) What We Offer • Opportunity to work with a leading fashion & design institute • Exposure to large-scale education marketing campaigns • Creative and growth-oriented work environment • Performance-based growth and learning opportunities Job Type: Full-time Pay: ₹8,687.93 - ₹20,258.66 per month Work Location: In person