SEO & Google Ads Specialist

Role Overview We’re looking for a performance-driven SEO & Google Ads Specialist who can increase organic visibility, generate qualified leads, and maximize ROI through strategic paid campaigns. The ideal candidate combines analytical thinking with hands-on execution and a strong understanding of search engine algorithms and paid media optimization. Key Responsibilities SEO (Search Engine Optimization): • Plan and execute on-page, off-page, and technical SEO strategies • Conduct in-depth keyword research and competitor analysis • Optimize website structure, content, and landing pages for ranking and conversions • Manage backlink strategies and improve domain authority • Monitor rankings, traffic, and performance using analytics tools • Identify and resolve technical SEO issues Google Ads (PPC): • Plan, create, and manage Search, Display, and Performance campaigns • Conduct keyword research and build high-performing ad groups • Write compelling ad copy that drives conversions • Optimize bidding strategies and budgets for maximum ROI • Perform A/B testing on ads and landing pages • Track, analyze, and report campaign performance metrics Job Type: Full-time Pay: ₹13,000.00 - ₹20,000.00 per month Work Location: In person