FREELANCER- SOCIAL MEDIA

About the Role: If you love wellness, aesthetics, storytelling, and the thrill of taking a brand from “we exist” to “everyone knows us,” this is your role. At Bhisajyam, you will be the brain and heartbeat behind our digital identity. You’ll lead the brand’s presence across social media, website, e-commerce platforms and ad campaigns — and shape how India experiences modern essential oils. You’ll work directly with leadership and collaborate with design, e-commerce, SEO, and content teams to scale Bhisajyam into a premium, loved, household name. What You’ll Own (Key Responsibilities): • Brand Strategy & Growth ● Build and execute the overall brand strategy, tone, and digital identity. ● Create seasonal & monthly campaign plans (incl. launch, retention, UGC, influencer-led, product-led). ● Position Bhisajyam as an affordable luxury wellness brand. • Social Media Leadership ● Own content strategy for Instagram, Pinterest, Twitter, YouTube, etc. ● Create fun, relatable, scroll-stopping content ideas for each platform. ● Plan monthly content calendars with hooks, scripts, campaigns & trend opportunities. ● Work with the designer & intern to bring content to life with consistency and style. • Storytelling & Creative Direction ● Oversee production of reels, carousels, ads, banners & product shots. ● Create quirky, humanised, thumb-stopping copy across social, ads & website. ● Maintain aesthetic consistency across the brand. Job Type: Freelance Pay: ₹15,000.00 - ₹18,000.00 per month Work Location: In person