SEO content specialist

Roles & Responsibilities • High-Volume Content Execution: Research, draft, and publish 6-8 SEO-optimized blogs per month targeting students and working professionals. • Lead Magnet Creation: Collaborate with the Product team to design and write 1 high-value downloadable asset monthly (PDF Guides, Career Roadmaps, Ebooks) to capture leads. • Off-Page Authority Building: Execute a daily/weekly checklist of backlink activities, including Guest Blogging, Forum Engagement (Quora/Reddit), and Directory Submissions. • Strategic Keyword Analysis: Use Keyword Tool effectively to identify content gaps, "low-hanging fruit" keywords, and competitor strategies. • Technical Optimization: Conduct monthly site audits to identify and fix crawl errors, broken links, and speed issues to maintain a 90+ Site Health score. • Performance Reporting: Track and report on organic traffic growth, keyword rankings, and lead attribution on a monthly basis. Skills • Primary Tool: Expert proficiency in Keyword Tool (Keyword Research, Site Audit, Backlink Analysis). • Content Writing: Strong ability to write engaging, grammatically perfect long-form content (1500+ words) and structured guides. • Off-Page SEO: Hands-on experience with Link Building strategies (Guest Posts, Skyscraper technique, Forum seeding). • Analytics: Working knowledge of Google Analytics 4 (GA4) and Google Search Console. • Soft Skills: High discipline to follow a 6-month roadmap, self-starter attitude, and ability to meet strict publishing deadlines.