Sr. Digital Marketing Analyst

We are seeking an experienced Senior Digital Marketing Analytics Specialist to support data-driven decision-making across digital marketing initiatives. This role is ideal for someone who can analyze marketing performance, manage measurement and reporting, and translate complex data into clear insights. This is a full-time, work-from-home position requiring availability during US time zone hours. Key Responsibilities • Analyze digital marketing and advertising performance across channels to support data-driven decision-making • Build, maintain, and optimize marketing dashboards using Looker Studio, ensuring accuracy and clarity of key metrics • Manage and support tracking implementations using Google Analytics (GA4) and Google Tag Manager, including event and conversion setup • Diagnose and resolve data discrepancies across analytics and advertising platforms • Review campaign and website performance data to identify trends, insights, and optimization opportunities • Translate complex data into clear, actionable reports and presentations for marketing and paid media teams • Partner closely with paid media and marketing teams to define reporting requirements and relevant KPIs • Ensure data consistency, accuracy, and reliability across dashboards and reports • Maintain documentation for analytics setups, dashboards, and reporting processes • Continuously improve analytics workflows to support scalable and efficient reporting Requirements • 7+ years of experience in digital marketing analytics • Strong hands-on experience with: • Google Analytics (GA4) • Google Tag Manager • Looker Studio (mandatory) • Experience analyzing digital marketing and advertising campaigns • Ability to translate data into actionable insights • Strong communication and presentation skills • Comfortable working remotely in US time zones Job Type: Full-time Pay: ₹70,000.00 - ₹80,000.00 per month Benefits: • Work from home Experience: • Google Analytics: 6 years (Required) • Google Ads: 7 years (Preferred) • Google Tag Manager: 7 years (Preferred) • Data analytics: 7 years (Required) • Looker: 5 years (Required) Work Location: Remote