CRM Campaign Manager

Job Summary We are seeking a results-driven CRM Campaign Manager to lead the design, execution, and optimization of customer engagement campaigns across multiple digital channels. This role will play a pivotal part in improving customer communication, enhancing campaign performance, and driving data-driven marketing strategies through effective CRM campaign management and analytics. Key Responsibilities 1. Campaign Strategy & Planning • Plan and manage monthly CRM campaigns in coordination with business stakeholders. • Define campaign objectives, target segments, and customer communication strategies. 2. Campaign Execution & Operations • Execute cross-channel customer communication campaigns across Email, WhatsApp, SMS, and RCS. • Ensure timely deployment of campaigns while maintaining high accuracy in targeting and messaging. 3. Campaign Performance & Analytics • Monitor CRM dashboards and campaign KPIs to evaluate campaign effectiveness. • Analyse campaign performance and provide insights to improve engagement, conversions, and efficiency. 4. Customer Data, Automation & Insights • Analyse customer data quality, segmentation, and consent management for targeted campaigns. • Implement automation workflows and launch customer surveys through CRM platforms to capture feedback and improve customer experience. Key Skills & Competencies Technical Competencies / Domain Expertise • CRM Campaign Management • Campaign Strategy & Campaign Operations • Campaign Analytics & Performance Optimization • Customer Segmentation and Targeting • Marketing Automation Behavioral Skills / Soft Skills • Analytical thinking and problem-solving • Strong communication and presentation skills • Collaboration and stakeholder management • Attention to detail and execution excellence IT / Software Skills • Salesforce Marketing Cloud • CRM dashboards and campaign reporting tools • Data analysis tools such as Excel or BI platforms Qualifications Education • B.Tech. / MBA Experience • 5–8 years of experience in CRM campaign management, marketing automation, or digital marketing roles.