Social Media Content Creatior(0-1 Exp)

Company Description Klariti Learning is a leading online learning platform that provides engaging programs in phonics, creative writing, and communication skills for children. With a focus on LIVE interactive classes, personalized attention, and expert teachers, Klariti helps build strong foundations in reading, spelling and writing. Key Responsibilities 1. Content Creation & Publishing Conceptualize, script, shoot, and edit Instagram content (reels, posts, carousels, memes, stories) Ensure consistent and timely publishing, especially around trending or cultural moments Experiment with trending audio, formats, and visual styles aligned with the brand tone 2. Strategy & Planning Develop a monthly Instagram content calendar aligned with campaigns, course launches, and key moments Identify relevant trends, hashtags, and cultural conversations for students and parents Collaborate with the design team to ensure cohesive and consistent storytelling 3. Community Engagement Monitor comments, reactions, and DMs to drive meaningful interactions Create interactive formats such as polls, Q&As, quizzes, and engagement-led stories 4. Analytics & Optimization Track performance metrics (reach, engagement, shares, saves, follower growth) Use insights to refine content strategy and improve performance Key Result Areas Maintain a consistent publishing schedule Improve engagement metrics (likes, shares, comments, saves) Drive authentic follower growth Execute effective moment marketing strategies Strengthen Klariti’s brand recall among parents Qualifications: Experience in Social Media Marketing, Social Media Content Creation, and platform-specific best practices Proficiency in Digital Marketing and Marketing strategies Strong Communication skills, both written and verbal Creative mindset with the ability to generate visually appealing and engaging content Knowledge of analytics tools to evaluate social media performance metrics Ability to manage multiple tasks and meet deadlines in a remote work environment Familiarity with trending platforms and a passion for staying updated on industry trends Experience in educational or e-learning sectors is a plus Bachelor’s degree in Marketing, Communications, or a related field is preferred Hands-on experience in shooting and editing (mobile-first approach; tools like CapCut, Premiere Rush, Canva, etc.)