Digital Marketing Manager - Campaign & Content

Location : Hauz Khas Working days : 5.5 days Salary : 32-38k ctc per month ROLE PURPOSE Execute and coordinate marketing campaigns across online and offline channels so that the right collections, and offers are clearly communicated to customers. This role ensures that marketing materials are created on time, released across the correct channels, aligned with business priorities. The role focus execution, coordination, and campaign , rollout on defining overall marketing strategy. CORE RESPONSIBILITIES 1. Campaign Execution Execute marketing campaigns planned by the Online Business Owner Maintain marketing calendar and ensure campaign readiness Coordinate launch timelines across teams Ensure campaigns go live on time across all channels 2. Marketing Content Coordination Responsible for ensuring all campaign assets are created and delivered. Coordinate with company: - Website banners - Social media creatives - Email marketing WhatsApp marketing creatives - Campaign visuals Ensure creative assets align with campaign messaging and product focus. 3. Product Marketing Support Work with Category Manager to understand product priorities Translate product collections into marketing narratives Ensure correct SKUs are featured in campaigns Support product launches with marketing materials 4. Multi‑Channel Release Management Ensure marketing materials are released across relevant channels: Online: - Website - Social media - Email campaigns - WhatsApp campaigns Offline: - Store posters - Event and canopy marketing materials - Product catalogues and brochures 5. Basic Campaign Performance Monitoring Track and report key campaign indicators such as: - Engagement levels - Click-through rates - response Share insights with the Online Business Owner to improve future campaigns. SUCCESS METRICS (KPIs) Campaign Discipline On-time campaign launches Marketing calendar adherence Reduced delays in campaign assets Content Quality Clear product communication Consistent messaging across channels Marketing Alignment Campaigns supporting the correct SKUs Coordination across creative, product, and sales teams Job Types: Full-time, Permanent Pay: ₹32,000.00 - ₹38,000.00 per month Benefits: • Health insurance • Provident Fund Work Location: In person