Paid Media Manager

Work Location: Kharghar, Navi Mumbai Workdays: 5 days work week Work Experience: 3-4+ years Key Skill Set: Facebook Ads, Google Ads, Client Handling, Team Handling, Excel, Media Planning, Shopify Development would be an additional plus Key Responsibilities: Performance Marketing for D2c brands: - Responsible for setting the overall performance marketing and acquisition strategy, including planning, budgeting, reporting, and execution across channels. - Manage all efforts and goals on digital paid media: Facebook Ads, Google Ads - Create and implement a digital marketing strategy to drive awareness, traffic, conversions, and revenue - Close monthly performance plans internally and with the agency to meet monthly targets. - Execute, track, and optimize campaigns daily/weekly with the agency. Report on performance as per the decided formats. - Responsible for working with internal teams to create ad copies & assets. - Set up attribution models, and multi-channel tracking and develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments. - Drive marketing effectiveness through continuous A/B testing, innovation using different platforms and new products/formats, active co-creation, and planning. - Plan and execute the paid social media strategy along with the social team. Team & Client handling: - Responsible for being the POC for the client and taking weekly review meetings with them. - Being in constant touch with the client for all sorts of requirements. - Guiding the team and taking regular team meetings to ensure smooth execution. -