Senior Manager/ AD - Performance Marketing

About the Company Our client is a fast-growing consumer technology company building digital products used by millions of users. With strong product-market fit and ambitious growth plans, the company is looking to scale its performance marketing engine to drive user acquisition and revenue growth. The Role We are looking for a Senior Manager / Associate Director – Performance Marketing to lead and scale the company’s digital acquisition efforts. This role will own performance-driven growth across paid channels, optimize marketing ROI, and work closely with product, analytics, and creative teams to drive measurable impact. What You’ll Own • End-to-end performance marketing strategy and execution across channels including Google, Meta, programmatic, affiliate, and other paid platforms • User acquisition and growth, optimizing CAC, LTV, and conversion metrics • Campaign planning, execution, and optimization across web and app funnels • Budget management and allocation across channels to maximize ROI • Experimentation and A/B testing across creatives, targeting, and landing pages • Performance analytics and reporting, using data to identify insights and growth opportunities • Collaboration with product, design, and analytics teams to improve funnel performance and conversion rates • Managing and mentoring performance marketing team members and external agencies (if applicable) What We’re Looking For • 5–10 years of experience in performance or growth marketing within consumer internet, D2C, fintech, e-commerce, gaming, or similar digital-first companies • Strong hands-on expertise in paid acquisition platforms such as Google Ads, Meta Ads, programmatic, and affiliate networks • Proven track record of scaling performance campaigns with measurable ROI • Strong analytical skills with experience using data dashboards, attribution tools, and experimentation frameworks