Junior SaaS Product Marketing Specialist

Position: SaaS Product Marketing Specialist Experience- 1-2yrs Location: Remote Timing: 3 PM – 12 AM IST SAAS Marketing Experience is MUST Key Responsibilities 1.Product Positioning & Messaging • Research competitors and ICPs using tools like G2, Capterra, and LinkedIn. • Ensure all communication (website, campaigns, ads) aligns with core messaging. 2. Content Marketing • Research, write, and publish blogs, landing pages, and case studies. • Upload and optimize content on Webflow CMS. • Distribute content through emails (Mailchimp / HubSpot) and LinkedIn posts. • Repurpose long-form content into short-form posts, carousels, and email snippets for LinkedIn Consumption. 3. SEO s Organic Growth • Perform keyword research using Ahrefs / SEMrush / Google Keyword Planner. • Optimize website pages for target keywords (meta tags, headings, alt text – On Page SEO). • Build high-quality backlinks (Off Page SEO) via guest posting, SaaS directories, and partner blogs. • Get product listed and optimized on Product Hunt, G2, Capterra, GetApp, SaaSWorthy, etc. • Monitor performance using Google Search Console, Google Analytics (GA4), and Ahrefs. 4. Social Media s Brand Building • Manage company pages on LinkedIn and X (Twitter). • Create and post regular updates, carousels, and short-form content. • Track engagement and growth using Shield / LinkedIn Analytics. • Engage in founder-led storytelling and thought leadership posts. • Participate in relevant online communities (LinkedIn groups, Slack, Reddit). 5. Performance Marketing • Use UTMs, GA4, and Looker Studio for tracking and reporting. • Continuously test ad creatives, CTAs, and audience segments. 6. Email s Marketing Automation • Track open rates, click rates, and conversions, and optimize accordingly. 7. Analytics s Reporting • Set up tracking dashboards using Google Analytics. • Monitor key SaaS metrics: Website traffic, MQLs, sign-ups, activation rate, CAC. • Provide weekly and monthly performance reports with actionable insights. Requirements • 2–4 years of hands-on experience in B2B SaaS marketing (preferably early- stage). • Proven experience in SEO, content, social media, and paid marketing. • Working knowledge of tools: • Google Analytics, GA4, Google Ads, LinkedIn Ads, Ahrefs/SEMrush, HubSpot, Webflow, Mailchimp. • Strong writing and analytical skills. About Us We're an early-stage HR-Tech SaaS startup with an Agentic AI-powered product and a newly launched website. We're looking for a hands-on SaaS Growth Marketer who can execute across all core channels — content, SEO, social media, performance marketing, and analytics — to drive traffic, trials, and conversions.