Regional Marketing Manager, IMEA

**Job Description** As a Regional Marketing Manager, IMEA, you will be responsible for leading a growing regional marketing team while actively participating in the day-to-day execution of marketing strategies. Your role will involve strengthening Lubrizols brand equity, driving demand for products and technologies, enhancing customer experience, and delivering data-driven communications to resonate with key stakeholders. You will collaborate with the IMEA leadership team, Vice President, Additives IMEA, and global marketing leadership to develop and execute a strategically aligned marketing plan. **Key Responsibilities**: - Lead the creation, alignment, and execution of the IMEA regional, customer, and product line marketing plans. - Act as a strategic advisor to regional leadership, providing marketing insights to guide decision-making. - Develop and manage the IMEA marketing budget with forecasting accuracy and clear ROI measurement. - Lead, coach, and develop a team of marketing managers, building advanced marketing capabilities within the team. - Personally contribute to content creation, campaign development, messaging refinement, and technical copywriting. - Partner with regional business leaders, marketing, commercial leadership, and global teams to ensure alignment and leverage global insights. - Define and track performance metrics, evaluate marketing effectiveness, and lead initiatives for continuous improvement. - Lead regional customer marketing strategy, partner with key customers, and represent Lubrizol at industry events as a brand ambassador. **Qualifications Required**: - Bachelors degree required; MBA preferred. - 10+ years of experience in marketing, sales, or commercial/product management with success in technical or industrial sectors. - 5+ years of team leadership experience with proven capability in coaching and talent development. - Relevant experience in regional marketing, strategic planning, and execution of marketing campaigns. **Additional Company Details**: In this role, you will have the opportunity to collaborate with a diverse group of passionate individuals to deliver sustainable solutions that advance mobility, improve wellbeing, and enhance modern life. You will play a crucial role in shaping the marketing strategies and initiatives that drive business growth and brand recognition for Lubrizol across the IMEA region. Your hands-on approach to marketing execution and strategic leadership will contribute to the overall success of the organization. **Job Description** As a Regional Marketing Manager, IMEA, you will be responsible for leading a growing regional marketing team while actively participating in the day-to-day execution of marketing strategies. Your role will involve strengthening Lubrizols brand equity, driving demand for products and technologies, enhancing customer experience, and delivering data-driven communications to resonate with key stakeholders. You will collaborate with the IMEA leadership team, Vice President, Additives IMEA, and global marketing leadership to develop and execute a strategically aligned marketing plan. **Key Responsibilities**: - Lead the creation, alignment, and execution of the IMEA regional, customer, and product line marketing plans. - Act as a strategic advisor to regional leadership, providing marketing insights to guide decision-making. - Develop and manage the IMEA marketing budget with forecasting accuracy and clear ROI measurement. - Lead, coach, and develop a team of marketing managers, building advanced marketing capabilities within the team. - Personally contribute to content creation, campaign development, messaging refinement, and technical copywriting. - Partner with regional business leaders, marketing, commercial leadership, and global teams to ensure alignment and leverage global insights. - Define and track performance metrics, evaluate marketing effectiveness, and lead initiatives for continuous improvement. - Lead regional customer marketing strategy, partner with key customers, and represent Lubrizol at industry events as a brand ambassador. **Qualifications Required**: - Bachelors degree required; MBA preferred. - 10+ years of experience in marketing, sales, or commercial/product management with success in technical or industrial sectors. - 5+ years of team leadership experience with proven capability in coaching and talent development. - Relevant experience in regional marketing, strategic planning, and execution of marketing campaigns. **Additional Company Details**: In this role, you will have the opportunity to collaborate with a diverse group of passionate individuals to deliver sustainable solutions that advance mobility, improve wellbeing, and enhance modern life. You will play a crucial role in shaping the marketing strategies and initiatives that drive business growth and brand recognition for Lubrizol across the IMEA region. Your hands-on approach to marketing execution and strategic lea