SEO Executive (home-based)

Machine Point is a leading e-commerce platform catering to both B2B and B2C needs in the agriculture machinery sector. Specializing in providing high-quality agricultural equipment, it serves wholesalers, retail shopkeepers, and farmers across India. Machine Point connects its customers with trusted products sourced from top-tier Indian and international manufacturers. This is a full-time hybrid role for a Search Engine Optimization (SEO) Executive. While based in Raipur, the role allows for some flexibility with partial work-from-home opportunities. The SEO Executive will be responsible for conducting keyword research, performing on-page SEO optimizations, executing link-building strategies, and conducting thorough SEO audits. The role will also include collaborating with the marketing team to enhance social media marketing campaigns, ensuring alignment with overall digital marketing strategies. Proficiency in Keyword Research and On-Page SEO techniques Experience with Link Building and executing effective linking strategies Ability to conduct comprehensive SEO Audits and implement actionable recommendations Knowledge of Social Media Marketing strategies to complement SEO efforts Strong analytical skills to track and measure the effectiveness of SEO campaigns Familiarity with SEO tools and analytics platforms Experience in the e-commerce or agricultural industry is a plus Bachelor's degree in Marketing, Digital Marketing, IT, or a related field preferred