Search Engine Optimization (SEO) Specialist

Key Responsibilities: Not limited to - • Own full-funnel SEO strategy for Medicaps website, blogs, landing pages, YouTube and thought-leadership propertiesbalancing brand authority with growth metrics. • Design and execute complex SEO projects (e.g., pillarcluster architectures, AI-assisted content generation, and large-scale internal linking systems. • Implement AI workflows for SEO: prompt engineering for content ideation, entity extraction, SERP gap analysis, and structured data generation. • Collaborate cross-functionally with content writers, designers, product, and data teams to deliver integrated content experiences. • Set up and manage SEO infrastructure using tools like Screaming Frog, Ah refs, Data For SEO, Zen Rows, and Looker/Tableau dashboards. • Automate repetitive tasks (e.g., meta updates, internal link mapping, content audits) usingn8n / Make / Python / Google Sheets API. • Monitor and report on organic traffic, CTR, conversion paths, and engagement metricstranslating insights into tangible action plans. • Stay ahead of search and AI trends (Google SGE, multi modal search, semantic SEO, Gena I-based content work flows). • Conduct comprehensive site audits and resolve technical SEO issues (crawl errors, redirect loops, site speed, structured data, etc.) • Should be capable of performing broken link analysis, back link quality assessment, and comprehensive back link audits Required Skills: Not limited to • Strong technical foundation: HTML, schema markup, crawl budget management, Core Web Vitals, site architecture. • Experience managing complex SEO projects end-to-endpreferably involving multiple content verticals and large datasets. • Familiarity with automation or scripting (Python, n8n, Google Apps Script) a strong plus. • Experience with programmatic SEO or AI-generated content at scale. • Familiarity with analytics and tracking setups (GA4, GTM, Looker/Tableau). • Understanding of multi-touch attribution models and SEO's role in full-funnel analytics.