Copywriter - Marketing & Communication (B2B + B2C)

About MediaJenie MediaJenie is a strategy-led digital media agency. We work with technology companies, B2B organizations, B2C brands and startups to structure and communicate complex ideas clearly - across websites, campaigns, design and brand communication. Our work focuses on messaging clarity - helping organizations say the right thing to the right audience, not just producing content volume. Role Overview We are looking for a Copywriter who understands marketing communication — not just writing. You will create messaging for: • websites • campaigns • brand communication • sales communication • social media • corporate collateral The role involves both B2B and B2C communication. You will often work with incomplete inputs and subject-matter experts and will be expected to extract clarity before writing. This is not a blog/SEO article writing role. Key Responsibilities Marketing Messaging (Primary Responsibility) • Develop marketing communication concepts and messaging • Write website copy (homepages, service pages, landing pages) • Write campaign messaging and taglines • Create ad copy (digital & print) • Write social media communication (especially LinkedIn) Communication Structuring • Understand business offerings and translate into audience-ready language • Identify positioning and value propositions • Simplify technical or complex information • Adapt messaging for different audience types (decision-makers, users, buyers) Multi-Format Writing • Website copy • Campaign copy • Brochures & corporate collateral • Emailers & outreach communication • Case studies & product communication • Presentation copy Collaboration • Work with designers to build communication concepts • Participate in briefing and requirement discussions • Revise communication based on feedback and strategy direction • Support client service team in communication clarity Required Skills • Strong command of written English • Ability to write concise, clear, persuasive copy • Understanding of marketing messaging and positioning • Ability to adapt tone for different audiences • Comfortable working with both B2B and B2C communication Preferred Experience • Agency copywriting or brand communication role • Website copywriting • Campaign copywriting • Working with designers on creatives • Writing for LinkedIn communication This role is not suitable for candidates whose experience is only: • SEO blogs/articles • academic writing • technical documentation • purely journalistic writing What We Look For in Portfolio Please share samples of: • website copy OR landing pages • campaign or ad copy • social media communication • messaging/tagline work Applications with only blog articles or long-form SEO content are unlikely to be shortlisted. Growth Path This role can grow into: Copywriter → Senior Copywriter → Communication Strategist You will gradually be involved in: • messaging strategy • positioning development • campaign ideation • brand communication frameworks What This Job Is (Important) • Thinking before writing • Asking questions before drafting • Structuring communication • Simplifying complexity • Iterative revisions What This Job Is NOT • Pure SEO blogging • Content volume production • Only social media caption writing • Journalism Compensation Salary based on experience, writing samples and ability to independently develop messaging. How to Apply Apply via Indeed with: • Updated resume • Portfolio or writing samples • A short response (5–7 lines): Rewrite this sentence for a marketing audience: “Our company provides end-to-end integrated digital solutions.” Applications without this response are unlikely to be shortlisted. Job Type: Full-time Pay: ₹40,000.00 - ₹60,000.00 per month Experience: • writing marketing or brand communication : 2 years (Required) Work Location: In person