Digital Marketing (performance + Content) (Karnataka)

Digital Marketing Manager Performance Content Job Summary We are hiring a Digital Marketing Manager with strong experience in performance marketing content strategy and social media execution The ideal candidate has at least 4 years of agency experience is highly analytical understands ad performance deeply and can also contribute to short-form content creation and influencer marketing Key Responsibilities Performance MarketingPlan execute and optimize paid campaigns on Google Ads and Meta Ads Reduce CAC and improve ROI through data-driven optimization Monitor daily campaign performance and align with KPIs Manage multi-channel media plans and budget allocations Influencer Campaign ManagementIdentify and collaborate with influencers Manage deliverables campaign execution and reporting Track campaign impact and recommend improvements SEO Organic GrowthExecute on-page off-page and technical SEO Conduct keyword research competitor analysis and audits Track organic performance and collaborate with technical creative teams Performance ReportingCreate weekly monthly reports with clear metrics Analyze data and present actionable insights Content Social Media Create short-form videos for Reels Shorts with strong storytelling Develop content ideas aligned with brand audience Write natural engaging captions Manage community- comments DMs audience engagement Track trends and refine content strategy accordingly RequirementsMinimum 4 years in digital performance marketing agency preferred Robust experience with Google Ads Meta Ads SEO and analytics tools Understanding of OTT advertising and influencer ecosystem Strong analytical and reporting capability Ability to manage content workflows and social media Excellent communication and time-management skills Preferred Certifications in Google Ads Meta Ads Experience with Canva CapCut Adobe tools Basic photography videography skills Portfolio of previous digital content work What Helps You Fit InGood taste in music we vibe with Lumineers and Coldplay Preference for original ideas over copied references Ability to take end-to-end ownership without micromanagement Calm work ethic but strict adherence to deadlines Comfortable with pets we have a cat named Suki Perks of Working at MellowMorning tea lunch and snacks covered Interactive brainstorming sessions with the team Foosball matches and fun breaks Weekends off no weekend work or deliverables Health insurance coverage Alternate Thursday team building activities Up to six work-from-home days per month