Brand Executive/Manager

Planning • Will be responsible for working with Project Directors for the trade show concepts. • Planning & executing & tracking and managing the marketing and communication budgets effectively. • Will be responsible for creating strategies to increase footfalls at the trade fairs. Brand positioning • Will be responsible for end-to-end marketing & branding activities. • Will be responsible for creating a strong positioning and brand recall for the portfolio of trade fairs, keeping in mind the target customers. • Responsible for editorial direction, design, production and distribution of publications and collaterals. • Will be responsible for innovative marketing ideas and independently executing the marketing plan. Marketing Operations • Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed. • Will be responsible for marketing and promotions of existing concepts. • Will be responsible for creating new concepts/schemes in consultation with Project Directors. • Will be responsible for creating all marketing collaterals for the portfolio of trade fairs. • Will be responsible for identifying the right media channels, media agencies and negotiating the best deals with them. • Will be responsible for building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events. • Will be responsible for identifying new vendors who can offer innovative and cost-effective solutions. • Supporting head of department in vendor appointment process. • Coordinate with PR agency to gather reports on distributed releases. • Will be responsible for development of digital marketing plan inclusive of social media, online paid promotions, SEO etc. • Close collaboration with German headquarters (Munich) to secure consistent brand and design guidelines as well as brand message. Reporting Structure & Task Sheets • Direct reporting to the Head of Marketing/CMO. • Responsible for giving direction to marketing managers, whenever required. • Responsible for conducting weekly/bi-weekly meetings with project teams. • Timely following and executing the ‘Task sheet’ and ‘Marketing Plan’. Candidate Requirements: • 10-15 years of experience in event marketing, with a proven track record of success. • Strong communication skills, with the ability to effectively collaborate across teams and departments. • Exceptional project management abilities, including the ability to prioritize tasks and meet deadlines in a fast-paced environment. • Proficiency in marketing analytics and reporting tools, with the ability to derive insights and make data-driven decisions. • Demonstrated ability to think creatively and develop innovative marketing strategies to drive results.