Digital & Social Growth Manager (Hands-On) Remote | Full-Time

We are hiring Digital & Social Growth Manager a highly hands-on operator who can independently drive social media growth, paid campaigns, branding, and performance marketing across platforms. This is not a coordination role. This is not a strategy-only role. You will personally execute everything. The Role: You will own and execute: • Organic social media growth (Instagram, TikTok, YouTube) • Paid advertising (Meta primarily; YouTube & Google where relevant) • Creative testing & performance optimisation • Brand identity & content direction across social channels • Analytics, tracking & reporting • Growth experiments & funnel optimisation Most marketing activity will happen on social platforms. You must be comfortable working inside Meta Ads Manager daily. What You Will Be Responsible For: 1️⃣ Organic Social Growth: • Build and grow Instagram, TikTok, and YouTube presence • Develop short-form content strategy • Create scroll-stopping hooks and messaging • Maintain consistent brand voice and identity • Drive engagement, profile visits, and bookings 2️⃣ Paid Social & Digital Advertising: • Build and manage Meta Ads campaigns end-to-end • Structure campaigns, audiences, and retargeting funnels • Run creative A/B testing • Optimise daily for performance (CPL, CAC, ROAS) • Test YouTube and Google where strategically relevant 3️⃣ Branding & Identity: • Maintain a strong, consistent brand presence • Align messaging with mental health ethics and sensitivity • Balance performance marketing with trust-building 4️⃣ Analytics & Performance Tracking: • Set up and validate tracking (Meta Pixel, GA4) • Analyse CTR, CPC, conversion rates, CAC • Identify drop-offs and optimise funnel performance • Build performance dashboards • Make data-driven decisions independently Requirements: ✅ Requirements (Non-Negotiable): • Proven hands-on experience managing Meta Ads • Experience running paid campaigns on Instagram & Facebook • Experience with TikTok and YouTube marketing • Strong understanding of organic growth strategies • Comfortable building and managing campaigns independently • Strong knowledge of analytics and tracking • Ability to structure funnels from ad → landing page → booking • Experience reducing CAC through optimisation • Strong understanding of short-form content dynamics • High ownership mindset — no dependency on agencies You must be able to: • Launch campaigns yourself • Diagnose performance issues yourself • Optimise creative yourself • Analyse metrics yourself • Improve results without needing a team Ideal Candidate Profile: You are: • A digital growth operator, not just a marketer • Comfortable making decisions under limited data • Experienced in performance-focused social campaigns • Skilled at testing, failing, and iterating quickly • Ethical and responsible in sensitive industries • Highly independent and self-driven Experience in mental health, education, or high-trust industries is a plus. To Apply: Please submit: • CV • LinkedIn • 1–2 campaign examples with measurable results (CPL, CAC, ROAS) • Platforms you’ve personally managed Benefits: What We Offer: This is a full-time, permanent position. You will work with a professional international team across different countries. We offer: • ✅ Stable full-time job • ✅ Work with a global team • ✅ Opportunity to relocate to Europe (if you want) • ✅ Salary increases based on performance • ✅ Equity share in the company (you become part-owner) • ✅ Full ownership of your marketing work • ✅ Recognition for your results and impact • ✅ Long-term career growth This is not just a job. You will help build and grow a global mental health platform. Your performance will directly influence: • Your salary growth • Your position in the company • Your ownership in the business We are looking for someone who wants to grow long-term, not just work short-term.