Senior Brand Voice & Copywriting Specialist (India)

Role Summary: We’re looking for a Senior Content Manager with 5+ years of experience in digital and social-first environments. This role demands both conceptual and executional expertise across platforms, with an ability to uphold brand voice and deliver copy that connects, performs, and converts. Key Responsibilities: - Develop platform-specific content ideas and campaign narratives for social and digital platforms - Visualise and brief creative formats in collaboration with design teams - Uphold and evolve brand voice across all content assets - Write high-performing short- and long-form copy for digital campaigns, reels, posts, and emailers - Conduct in-depth copy checks and ensure quality control of outgoing content - Collaborate directly with clients and internal teams for brief alignment and feedback incorporation - Stay on top of digital trends, platform updates, and consumer behaviour to inform content direction Requirements: - 5 years of experience in content writing/copy for digital, social media, or integrated marketing - Excellent grasp of digital-first storytelling and brand language - Eye for detail and a robust understanding of grammar, tone, and copyflow - Ability to independently manage content projects and client conversations - Prior agency experience preferred - Experience in the Corporate and Healthcare will be preferred