Tealium Mparticle - Data Capture

3 Months Contract Primary Responsibilities 1. Tagging & Implementation (Tealium & mParticle) • Assist in configuring, deploying, and maintaining tag implementations in Tealium iQ (Web) and mParticle(Mobile). • Support setup, validation, and troubleshooting of tracking tags, events, rules, and data layers based on defined technical specifications. • Conduct thorough QA and end-to-end validation across development, staging, and production environments to ensure data integrity. • Perform mobile app analytics validation using tools such as Firebase DebugView, Charles Proxy, Proxyman, and device simulators (iOS & Android). 2. Adobe Analytics & CJA Support • Assist with Adobe Analytics (AA) and Adobe Experience Platform (AEP) setup, schema configuration, and data ingestion workflows. • Support Customer Journey Analytics (CJA) reporting, dashboard creation, and cross-channel data validation. • Help configure and validate Adobe Analytics variables (events, eVars, props) and ensure accurate tracking via Tealium and mParticle integrations. • Assist with Adobe Target tagging to support A/B and multivariate testing. 3. Cross-Functional Collaboration • Work closely with product owners, developers, analysts, and onsite tagging specialists to translate business requirements into technical tracking solutions. • Ensure accurate implementation of data layer updates and seamless deployment of tags across web and mobile applications. 4. Documentation, Governance & Compliance • Maintain detailed documentation for tagging requirements, test plans, and validation results. • Support data governance, privacy, and compliance efforts including GDPR, CCPA, and consent management requirements. • Regularly audit tagging and data integrations to identify gaps, optimization opportunities, and process improvements. 5. Continuous Improvement • Stay current with platform updates, best practices, and new features across Tealium, mParticle, Adobe Analytics, and related technologies. • Proactively share knowledge with the team and contribute to improving internal processes. • Participate in agile ceremonies and use tools like Jira and Git to manage tagging requirements and workflows. Preferred Skills & Qualifications • Bachelor's degree in computer science, Data Science, Engineering, or related field (or equivalent experience). • Experience or strong familiarity with Tealium iQ, mParticle, or other enterprise tag management systems. • Working knowledge of Firebase Analytics (event setup, DebugView, parameter validation). • Experience using Charles Proxy or similar tools (e.g., Proxyman) for inspecting network calls. • Basic understanding of JavaScript, HTML, CSS, and data layer architecture. • Exposure to Adobe Analytics, Adobe Target, or Adobe Experience Platform. • Strong attention to detail with analytical and problem-solving capabilities. • Solid documentation habits and strong communication skills. • Comfortable working in a remote, collaborative environment. • Eagerness to learn and grow within enterprise analytics and martech ecosystems. Good to Have / Bonus Skills • Experience implementing third-party pixels (Criteo, Meta Pixel, Google Ads, LinkedIn, TikTok, etc.). • Understanding of server-side tagging, event forwarding, and server-to-server integrations using Tealium or mParticle. • Familiarity with consent management platforms and data privacy solutions. • Experience using POSTMAN for API requests and validation. • Additional experience with agile methodologies and ticket tracking (Jira, Confluence).