Game Data Analyst (Junior - Senior) - Onsite Thailand

Position Summary • The Senior Game Data Analyst is responsible for analyzing game performance and player behavior to generate insights that directly improve gameplay, retention, monetization, and live operations. • This role acts as a key analytical partner to Game Directors, Product Managers, and Live Ops teams, translating data into clear, actionable recommendations. • The Senior Game Data Analyst is expected to go beyond reporting and play an active role in decision-making, experimentation, and game optimization. Mission & Objectives • Drive data-informed decisions across game design, live ops, and monetization. • Identify opportunities to improve player experience and business performance through analytics. • Set a high bar for insight quality and analytical rigor within the game analytics team. Scope of Responsibility The Senior Game Data Analyst owns analytics across: • Gameplay & Player Behavior Analysis • Retention, Engagement & Cohort Analysis • Monetization & Economy Performance • Live Ops & Event Performance • Experimentation & A/B Testing Key Responsibilities Game Performance & Player Behavior Analysis • Analyze player behavior across core loops, levels, and features. • Identify friction points, drop-offs, and engagement drivers. • Translate gameplay data into actionable insights for game design improvements. Retention, Monetization & Live Ops Analytics • Monitor and analyze retention, churn, ARPU, ARPPU, and conversion funnels. • Evaluate the performance of in-game events, promotions, and live ops activities. • Support optimization of game economy and monetization strategies. Experimentation & Decision Support • Design and analyze A/B tests and experiments for game features and live ops. • Define success metrics and interpret experiment results accurately. • Provide clear recommendations based on experimental evidence. Insight Communication & Stakeholder Collaboration • Present insights and recommendations to Game Directors, Product Managers, and stakeholders. • Build strong data narratives that explain what happened, why it happened, and what to do next. • Act as a trusted analytics partner in cross-functional discussions. Analytics Quality & Mentorship • Review and challenge analyses to ensure accuracy and relevance. • Mentor junior analysts in analytical thinking and game metrics. • Contribute to analytics frameworks, templates, and best practices. Key Working Relationships • Head of Game Data Analysis • Game Data Expat / Analytics Advisors (if applicable) • Game Directors & Product Managers • Live Ops & Monetization Teams • Data Platform / Engineering Success Metrics (How Success Is Measured) • Insights are consistently used in game design and live ops decisions. • Improved understanding of player behavior and game performance. • High-quality, actionable analysis delivered on time. • Positive impact on retention, engagement, and monetization metrics. • Strong collaboration and trust with game and product teams. Required Skills & Experience Experience • 2 - 5 years of experience in game analytics or product analytics, preferably in mobile or live-service games. • Hands-on experience analyzing player behavior, retention, and monetization. • Experience supporting game teams with data-driven decision-making. Analytical & Technical Skills • Strong proficiency in SQL. • Experience with BI tools and data visualization. • Solid understanding of cohort analysis, funnels, and experimentation. • Familiarity with game metrics and KPIs. Soft Skills • Strong problem-solving and critical thinking skills. • Ability to translate complex data into clear, actionable insights. • Excellent communication and storytelling abilities. • Comfortable working in fast-paced, iterative game development environments.