Lead Marketer

Job Description: Job Overview: we specialize in delivering end-to-end safety solutions to industries across India. With a strong presence in safety equipment, services, and innovation, we are now looking for a strategic and experienced Marketer to lead our branding, promotional, and customer engagement initiatives. This is a high-impact role with national visibility, ideal for a passionate marketing leader who thrives in a B2B environment. Key Responsibilities: • Brand Management & Promotions Lead the development and execution of branding strategies to strengthen Sure Safety's identity across all channels. • Event Participation & Field Marketing Represent the brand at exhibitions, trade shows, roadshows, and seminars throughout India—owning end-to-end planning, execution, and ROI tracking. • Media & Agency Collaboration Coordinate with media outlets, advertising agencies, design partners, and web developers to ensure aligned and impactful marketing communications. • Market Research & Analysis Conduct in-depth analysis of market trends, consumer behavior, competition, and new opportunities to guide strategic decision-making. • Campaign Development Design and roll out integrated marketing campaigns—including digital, PR, events, and social media—that effectively promote our offerings and generate leads. • Customer Segmentation & Targeting Identify and prioritize customer segments, tailoring messaging and outreach strategies to drive engagement and conversions. • Relationship Management Build and maintain strong working relationships with key industry stakeholders, media contacts, influencers, and partners. • Qualifications & Experience: • Graduate or Postgraduate in Marketing or a related field. • Minimum 4-7 years of experience in B2B marketing. • Strong exposure to event marketing, media coordination, and multi-channel campaign management. • Proven ability to think strategically and execute tactically.