Digital Marketing Executive(Meta Ads – Lead Generation Specialist)

Hiring: Digital Marketing Executive(Meta Ads – Lead Generation Specialist) Location: Vapi, Gujarat Experience: Fresher / 0–2 Years (Freshers Welcome) Employment Type: Full-Time Job Overview We are looking for a passionate and performance-driven Digital Marketing Executive to manage and optimize Facebook & Instagram (Meta) lead generation campaigns. If you are enthusiastic about digital advertising, paid campaigns, and data-driven marketing — this role is for you. Freshers with strong interest in performance marketing are highly encouraged to apply. Proper training will be provided. Key Responsibilities Create, manage, and optimize Facebook & Instagram Lead Generation Campaigns Set up campaigns, ad sets, creatives, and lead forms in Meta Ads Manager Monitor daily performance metrics (Leads, CPL, CTR, Conversions) Optimize campaigns to improve lead quality and reduce cost per lead Coordinate with the Sales Team to track lead conversion quality Prepare daily/weekly performance reports Test different creatives, audiences, and ad formats (A/B Testing) Ensure effective budget utilization and campaign scaling Required Skills & Qualifications Basic knowledge of Digital Marketing / Meta Ads (Training will be provided) Familiarity with Facebook Business Manager is an added advantage Strong analytical and problem-solving skills Good communication skills Basic knowledge of Excel / Google Sheets Strong interest in performance marketing and lead generation Willingness to learn and grow in digital marketing Benefits Health Insurance Growth opportunities in digital advertising Stable full-time opportunity in a growing company Job Type: Full-time Job Types: Full-time, Permanent, Fresher Pay: ₹15,000.00 - ₹22,000.00 per month Benefits: • Health insurance • Paid sick time • Paid time off Application Question(s): • Do you have Own Vehicle to travel ? • YOUR CURRENT SALARY (CTC) • YOUR EXPECTED SALARY (CTC) Work Location: In person