Regional Marketing Incharge ( Kerala )

• PURPOSE OF JOB: Responsible for effectively managing all BTL/ Trade Marketing Activities/ Marketing programs in the Region. • PRINCIPAL ACCOUNTABILITIES : NPD Activation : • Dealer identification as per product profile. • Sampling execution for New products • NPD Activation Meets (LS/ Hotel) • Monitor NPD placement • Product Launch Franchisees & LS Support: • Existing LS, LSE, Looks- Display Support • New LSE, Looks - Coordination for Branding & Display • LS, LSE, Looks Inshop Branding & Paneling activities Market Development Activities: • Regional Activities Calendar Planning • Planning expenses & getting approvals for Expenses planned • Tracking Trade Marketing Budget vs Utilization • Roadshows, Exhibitions, other small events Selection of Towns and Dealers with RM, and Aiding SE/AM in organizing: • Dealer Sales Staff Meet • Mason Meets, Contractor Meets • Dealer/ Subdealer Meets Channel Activation- Branding, Displays: • MBO Display Support - Top 80% contributing dealers, & New Dealers • MBO Inshop Branding & Paneling activities • Dealer Boards - New Dealers, Selected Existing Dealers, Signages - Sub Dealer/ UBS • Marketing Collaterals - allocation, dispatch • Handling related Vendors, External Merchandising Agencies Sampling Custodian: • New Dealers- Sampling • Aid RM in Existing Products sampling • Monitor Sampling vs Order generation Competition: • Market Intelligence - New Products, Activities (Price List & Schemes by SE/AMs) • Marketing Intelligence in terms of display innovations, competition showrooms details Powered by Webbtree