Linkedin Personal Brand Manager for CEO/Founder

Video from the CEO about this role: https://www.loom.com/share/a92c30cdebae4899b026ff5e55892b10 Role Overview You will own the Founder/CEO’s LinkedIn presence end to end. Your job is to turn their ideas, wins, and day-to-day work into a consistent stream of high-quality content that attracts ideal healthcare non‑profit leaders, partners, and talent. You’ll build and run a simple, repeatable “marketing machine” around the personal brand, not just post randomly. Key Outcomes (12 Months) • Consistent cadence of 3–5 high-quality LinkedIn posts per week in the founder’s voice • Month-over-month growth in followers, engagement rate, and profile views from our ICP • Predictable inbound opportunities (discovery calls, referrals, speaking, hiring) generated from LinkedIn • Documented content systems: calendars, templates, asset libraries, and checklists for repeatable output Core Responsibilities Strategy & Positioning • Develop and maintain a LinkedIn-first personal brand strategy aligned with company and revenue goals • Define clear content pillars and narrative themes that differentiate the founder and our “IT Champion” model in a commoditized market Content Creation & Calendar Management • Run a weekly content interview with the founder; turn ideas, stories, and client wins into LinkedIn-native posts and carousels • Own the content calendar: plan, draft, and maintain 2–4 weeks of scheduled content in advance Leverage In‑House Creative Team • Collaborate with our full-time video editor and graphic designer to turn raw footage, calls, and ideas into short-form clips and visuals optimized for LinkedIn • Provide clear briefs and hooks, review deliverables, and ensure all assets match brand and founder voice Publishing & Engagement • Schedule and publish posts at optimal times • Monitor comments and DMs; draft thoughtful replies and surface high-value conversations (prospects, partners, talent) to the founder • Daily: Proactively engage with other accounts by commenting on posts from ICPs, target companies, and relevant industry voices with insight-rich, non-generic comments that drive profile views and conversations • Use engagement strategically to warm up target accounts and support outbound efforts System Building & Library Management • Build simple SOPs and checklists so the process is predictable and scalable • Maintain a searchable library of past posts, hooks, case snippets, testimonials, and creative assets for reuse and iteration Analytics & Optimization • Track and report weekly/monthly performance: reach, engagement, profile views, and inbound opportunities • Run structured tests on hooks, formats, and topics; double down on what works and kill what doesn’t Key Metrics • Posting consistency (posts/week) • Engagement rate and saves/shares per post • Profile views and connection requests from target personas • Inbound opportunities attributable to LinkedIn (calls, intros, candidates) • Time from idea → approved post Requirements • 2+ years managing LinkedIn or B2B social for founders/executives or expert brands • Strong copywriting skills: sharp hooks, clear structure, can match founder’s voice • Proven examples of LinkedIn accounts you’ve grown • Experience collaborating with in-house creative (video + design) and giving effective briefs • Process-driven, comfortable with calendars, SOPs, and hitting consistent output • High ownership: you don’t wait for ideas; you pull them out of the founder and ship • Demonstrated use of engagement/commenting as part of a LinkedIn growth or social selling strategy Core values • Competitive Greatness: The relentless pursuit of excellence and surpassing expectations in all we do. • Unimpeachable Character: Be the type of person with whom people are always proud to associate, personally and professionally. • Sincere Candor: Feedback is the compass for greatness; it tells you what to avoid, what to learn, and where to excel.