SEO Content Specialist

Role Overview Role Tasks for SEO and Content Specialist 1. SEO Account Setup & Audit ● Conducting comprehensive audits of existing websites to identify areas for optimization, including site architecture, content, backlinks, and technical SEO issues. ● Setting up Google Search Console, Google Analytics, and other SEO tools with best practices for tracking performance and ensuring data accuracy. ● Implementing a standardized naming convention (for tags, campaigns, reports, etc.) to maintain consistency and accuracy in tracking and reporting. ● Identifying potential issues in past SEO performance (e.g., slow load times, broken links, crawl errors) and implementing corrective actions to drive better results. 2. Keyword Research & Content Strategy Planning ● Conducting in-depth keyword research to identify high-value keywords and optimize website content for SEO. ● Analyzing past website performance, industry trends, and competitor strategies to inform SEO planning. ● Creating detailed content strategies that align with client objectives, target audience, and SEO best practices. ● Justifying keyword and content choices based on audience research, search intent, and industry trends. Content Strategy Planning ● Finding the right entities, and topics to create content ● Briefing the writers accordingly, by giving them detailed outlines, with keywords ● Monitoring their progress, and reviewing their content as per timelines. ● Auditing the content and editing as needed ● Getting content approved by the client, and updated through the developer. ● Ensuring the content has the right kind of assets to support content creation and authority for each website. ● Monitoring the accuracy of content, and AI proof even after developer has updated ● Monitoring the site for duplicate content 3. On-Page & Technical SEO Optimization ● Implementing on-page SEO optimizations such as meta tags (titles, descriptions), heading tags, and image alt text. ● Improving internal linking strategies to ensure a well-structured site that is easy for search engines to crawl. ● Identifying and fixing technical SEO issues such as broken links, duplicate content, and slow loading pages. ● Ensuring content optimization based on keyword research, enhancing user experience, and increasing organic traffic. ● Updating header tags, and other keywords as per site performance, and audit regularly ● Monitoring lead flow from organic search, reporting to client and internal stakeholders ● Analyzing which keywords are performing and creating a content plan to consistently grow traffic and meet the client’s monthly KPIS 4. Backlink Strategy & Off-Page Optimization ● Developing and executing link-building strategies to acquire authoritative backlinks. ● Analyzing the current backlink profile and identifying opportunities for improving the link strategy. ● Outreach to relevant websites and influencers to acquire guest post opportunities, partnerships, and collaborations for backlink acquisition. 5. Conversion Tracking & SEO Performance Monitoring ● Implementing and maintaining conversion tracking tools (Google Tag Manager, UTM parameters) to monitor traffic and conversion metrics. ● Monitoring key SEO performance indicators such as organic traffic, CTR, bounce rate, and keyword rankings. ● Setting up performance dashboards using tools like Google Data Studio or Looker Studio to visualize SEO trends and identify optimization opportunities. ● Working with developers closely to ensure a 99.9% uptime of the website if maintenance is part of the SOW ● Being able to resolve minor website issues (WP/Shopify) through the backend 6. SEO Performance Evaluation & Reporting ● Conducting regular performance evaluations of SEO efforts and completed campaigns. ● Preparing detailed reports that include key metrics (CTR, rankings, organic traffic) and actionable insights. ● Identifying patterns in audience behavior and search trends to recommend improvements in SEO strategies. ● Ensuring that all reports are client-friendly, clearly communicating the business impact and SEO outcomes. 7. Client Communication & Strategic Planning ● Acting as the primary point of contact for all SEO-related communication and queries. ● Conducting regular check-ins, strategy discussions, and performance review meetings with clients. ● Advising clients on SEO strategies, trends, and potential improvements in website performance. ● Ensuring all client deliverables (e.g., reports, audits, updates) are completed on time and meet client expectations. ● Informing the client on status of changes, issue resolution with clear timelines as issues occur, in line with the pre-agreed SLAs 8. Learning & Execution ● Actively learning about algorithm updates, new SEO tools, and emerging trends in the SEO space. ● Quickly applying new insights to optimize ongoing client campaigns, ensuring that they are ahead of the curve. ● Taking ownership of tasks, ensuring timely and accurate execution without the need for constant supervision. ● Experimenting with new SEO strategies (e.g., schema markup, content silos, link-building techniques) to optimize client results. ● Adapting to feedback, analyzing results, and implementing iterative improvements in SEO strategies to drive better outcomes. Skills & Qualifications ● SEO Expertise: Proficiency in Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools. ● Technical SEO Knowledge: Strong understanding of on-page SEO, technical SEO, site audits, and optimization strategies. ● Keyword Research & Content Strategy: Ability to conduct keyword research, content gap analysis, and implement a data-driven content strategy. ● Backlink Strategy: Proven experience with effective link-building tactics and improving domain authority. ● Reporting & Analytics: Ability to use reporting and automation tools (Google Data Studio, Looker Studio) to create dashboards and reports. ● Communication & Collaboration: Strong verbal and written communication skills to present SEO strategies and results to clients and internal teams. Job Type: Full-time Pay: ₹400,000.00 - ₹700,000.00 per year Application Question(s): • are you an immediate joiner ?whats your Notice period ?are you working in a digital marketing agency ? Education: • Bachelor's (Required) Experience: • SEO content specialist: 4 years (Required) • Google Search Console, Google Analytics, SEMrush, Ahrefs: 4 years (Required) • on-page SEO, technical SEO, site audits: 4 years (Required) • Backlink Strategy ,Keyword Research & Content Strategy:: 4 years (Required) • automation tools (Google Data Studio, Looker Studio): 4 years (Required) Language: • fluent english (Required) Location: • Mumbai, Maharashtra (Required) Work Location: In person