Marketing & Digital Growth Manager; B2B + Sales Enablement

As a Marketing & Digital Growth Manager at Octobotics Tech, you will play a crucial role in driving revenue and establishing brand authority in the B2B sector. Your responsibilities will span from developing positioning strategies to executing digital marketing tactics that enhance our online presence and support sales enablement. Here's what you can expect: - Develop positioning and value propositions tailored to different segments and industries. - Implement SEO strategies to improve search rankings and manage website optimizations. - Create battle cards and objection-handling narratives based on customer pain points. - Craft compelling content such as blogs, whitepapers, and LinkedIn articles to showcase industry thought leadership. - Build sales assets including pitch decks, brochures, and proposal templates. - Lead LinkedIn strategy to engage decision-makers and build a strong community. - Plan and execute targeted B2B ad campaigns for lead generation. - Coordinate marketing efforts for trade shows and industry expos to generate post-event leads. - Collaborate with sales to enhance conversion rates at each stage of the sales funnel. - Run account-based marketing campaigns for high-value targets. - Ensure alignment between marketing claims and technical feasibility. Qualifications & Skills: - Proven experience in B2B Digital Marketing, Content Writing, and Lead Generation. - Strong understanding of SEO best practices and LinkedIn for B2B. - Familiarity with website management (Word Press/CMS) and basic design tools. In this role, your key performance indicators will focus on organic search rankings, lead quality, content usage by sales, and conversion rates. Additionally, you can look forward to a competitive salary, comprehensive medical insurance, and the opportunity to be part of a collaborative and high-growth environment at the forefront of the robotics/tech industry. Location: Noida, UP (On-site) Role: Full-time As a Marketing & Digital Growth Manager at Octobotics Tech, you will play a crucial role in driving revenue and establishing brand authority in the B2B sector. Your responsibilities will span from developing positioning strategies to executing digital marketing tactics that enhance our online presence and support sales enablement. Here's what you can expect: - Develop positioning and value propositions tailored to different segments and industries. - Implement SEO strategies to improve search rankings and manage website optimizations. - Create battle cards and objection-handling narratives based on customer pain points. - Craft compelling content such as blogs, whitepapers, and LinkedIn articles to showcase industry thought leadership. - Build sales assets including pitch decks, brochures, and proposal templates. - Lead LinkedIn strategy to engage decision-makers and build a strong community. - Plan and execute targeted B2B ad campaigns for lead generation. - Coordinate marketing efforts for trade shows and industry expos to generate post-event leads. - Collaborate with sales to enhance conversion rates at each stage of the sales funnel. - Run account-based marketing campaigns for high-value targets. - Ensure alignment between marketing claims and technical feasibility. Qualifications & Skills: - Proven experience in B2B Digital Marketing, Content Writing, and Lead Generation. - Strong understanding of SEO best practices and LinkedIn for B2B. - Familiarity with website management (Word Press/CMS) and basic design tools. In this role, your key performance indicators will focus on organic search rankings, lead quality, content usage by sales, and conversion rates. Additionally, you can look forward to a competitive salary, comprehensive medical insurance, and the opportunity to be part of a collaborative and high-growth environment at the forefront of the robotics/tech industry. Location: Noida, UP (On-site) Role: Full-time