Social Media and Content Specialist

About the Role: As a Social Media Executive, you will be responsible for building and managing the digital presence of Onboard Ideas & Innovation. You will create engaging content, showcase our events and MICE projects and strengthen our brand positioning across social platforms. The role requires creativity, consistency and a strong understanding of digital trends. Key Responsibilities: Develop and execute social media strategies aligned with brand goals Create engaging content (posts, reels, stories, carousels) for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms Write compelling captions, campaign copy, and promotional content Coordinate with design and operations teams to capture event highlights and behind-the-scenes content Manage content calendars and ensure consistent posting schedules Monitor engagement, respond to comments/messages, and build online community presence Track performance metrics and prepare monthly social media reports Stay updated with industry trends, social media tools and competitor activities Requirements: 1–2 years of experience in social media management (preferably in events, hospitality or creative industry) Strong content writing and communication skills Good understanding of Instagram, LinkedIn, Facebook & emerging platforms Basic knowledge of Canva / Adobe tools / video editing apps Understanding of reels, trends, hashtags and engagement strategies Ability to manage multiple tasks and meet deadlines Key Attributes: Creative thinker with a visual storytelling mindset Detail-oriented and organized Proactive and trend-aware Strong coordination and teamwork skills Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person