Overview:

• The Digital Marketing Specialist will drive online growth by planning, executing, and optimizing digital campaigns.

• Collaborate with cross-functional teams to enhance brand awareness, user engagement, and lead generation.

• Analyze data and trends to continuously improve marketing strategies and achieve business objectives.

Key Responsibilities:

• Develop, implement, and manage SEO strategies to increase organic search visibility and rankings.

• Plan and execute social media marketing campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

• Create, monitor, and optimize paid search (PPC) and display advertising campaigns.

• Conduct keyword research, competitor analysis, and on-page/off-page optimization.

• Track campaign performance using analytics tools and prepare regular reports with actionable insights.

• Collaborate with content creators to produce SEO-friendly blogs, landing pages, and multimedia assets.

• Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.

• Stay up to date with industry trends, algorithm changes, and best practices, implementing adjustments as needed.

Technical Skills:

• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz).

• Experience with Google Analytics, Google Tag Manager, and Data Studio.

• Familiarity with social media management platforms (e.g., Hootsuite, Buffer).

• Competence in PPC platforms (Google Ads, Microsoft Advertising).

• Basic understanding of HTML, CSS, and content management systems (e.g., WordPress).

• Strong Excel or Google Sheets skills for data manipulation and reporting.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 2+ years of hands-on digital marketing experience, preferably in an agency or in-house setting.

• Proven track record of driving organic growth and paid campaign ROI.

• Excellent written and verbal communication skills.

• Strong analytical mindset with attention to detail and problem-solving abilities.

Skills & Experience:

• SEO: Demonstrated success improving keyword rankings, organic traffic, and domain authority.

• Social Media Marketing: Experience building engaged audiences and measurable conversions across major platforms.

• Ranking: Hands-on expertise in on-page optimization, technical SEO audits, and link-building strategies to boost search rankings.

• Data-Driven: Ability to interpret metrics, perform A/B tests, and make evidence-based recommendations.

• Adaptable: Comfortable working in a fast-paced environment and managing multiple projects simultaneously.

• Team Player: Collaboration skills to work effectively with designers, developers, and other stakeholders.