1. Overview:

The Social Media Manager is responsible for developing and executing social media strategies that enhance the organization's online presence, drive engagement, and achieve marketing objectives.

2. Key Responsibilities:

• Develop and implement comprehensive social media strategies aligned with business goals

• Create and curate engaging content that resonates with target audiences

• Manage social media accounts on various platforms (e.g., Facebook, Instagram, Twitter)

• Monitor social media trends and analyze data to optimize performance

• Collaborate with other departments to integrate social media into marketing campaigns

• Engage with customers, respond to inquiries, and manage reputation online

• Stay abreast of emerging social media platforms and technologies

3. Technical Skills:

• Proficient in social media management tools (e.g., Hootsuite, SproutSocial)

• Experience with Instagram API, Facebook API, and LinkedIn

• Knowledge of social media advertising (e.g., Facebook Ads, Instagram Ads)

• Strong understanding of social media analytics and reporting

4. Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field

• 3+ years of experience in social media marketing

5. Skills & Experience:

• Proven ability to create compelling social media content that drives engagement

• Excellent strategic planning and analytical skills

• Strong understanding of target audience behavior and communication channels

• Exceptional communication and interpersonal skills

• Passion for social media and a keen eye for trends