Marketing Assistant and Copywriter

ABOUT OOLIO: Oolio is a leading B2B SaaS platform transforming how hospitality venues operate and grow. Trusted by more than 22,000 venues, we power mission-critical POS, payments, online ordering, kiosks, loyalty, kitchen management, and real-time insights — all within one connected ecosystem. We are building the operating system for modern hospitality — simplifying complex operations, accelerating service, and unlocking smarter, data-driven decisions. Built by hospitality professionals with decades of industry experience, we understand the realities of every shift, every service rush, and every guest interaction. From cafés and quick-service restaurants to pubs, multi-site groups, and stadiums, Oolio enables venues to operate seamlessly at scale. With next-business-day settlements, powerful third-party integrations, and 24/7 real human support, we go beyond software — we become long-term partners in growth. As a rapidly scaling product-led organisation, we’re shaping the future of hospitality technology. We build the technology backbone that powers modern hospitality businesses to perform, compete, and thrive at scale. JOB DESCRIPTION: At SwiftPOS, the Marketing Assistant & Copywriter plays a key role in supporting marketing execution and sales enablement initiatives that drive business growth. This role helps translate product capabilities and business value into clear, compelling content that supports marketing campaigns, strengthens brand presence, and enables the sales team with effective customer-facing materials. You will collaborate closely with Sales, Marketing, Product, and Customer Success teams to coordinate marketing campaigns, develop high-quality marketing and sales collateral, and ensure consistent messaging across digital and offline channels. This role combines content creation, campaign coordination, and marketing operations in a fast-paced B2B technology environment. The position requires a strong mix of creative writing, organisational ability, and cross-functional collaboration to help drive pipeline growth, improve customer engagement, and support SwiftPOS’s brand positioning in the market. Key Focus Area's - (1) Sales Enablement & Marketing Collateral (2) Content Creation & Copywriting (3) Campaign Coordination & Marketing Execution (4) Marketing Analytics & Brand Consistency RESPONSIBILITIES: • Create and maintain marketing and sales collateral including capability decks, product one-pagers, case studies, brochures, and solution briefs. • Collaborate with Sales and Product teams to translate product features and technical capabilities into clear customer-focused value propositions and messaging. • Write and edit compelling copy for websites, landing pages, email campaigns, social media posts, digital advertisements, brochures, and marketing communications. • Repurpose long-form content such as product documentation, help materials, and case studies into concise marketing assets and sales enablement materials. • Proofread and edit content to ensure consistency in tone, voice, grammar, and adherence to brand guidelines. • Assist in the planning, coordination, and execution of integrated marketing campaigns across email, social media, search marketing, and events. • Support the creation and scheduling of campaign assets while maintaining campaign calendars and timelines. • Update and manage social media content while monitoring engagement and interactions with the community. • Work closely with internal teams including Sales, Marketing, Product, and Customer Success to ensure marketing initiatives align with business priorities. • Track and monitor marketing performance metrics including email open rates, click-through rates, campaign engagement, and website traffic. • Prepare periodic reports with insights and recommendations to help improve campaign performance and marketing effectiveness. • Maintain organised content libraries and ensure proper version control of marketing assets. • Ensure all marketing content complies with brand guidelines, company policies, and relevant legal or compliance requirements. • Continuously identify opportunities to improve marketing content, campaign processes, and internal collaboration workflows. REQUIREMENTS: Role: Marketing Assistant & Copywriter (final role/title may vary based on experience and interview outcomes) Experience: 2 – 5 Years (experience in marketing, communications, or copywriting roles preferred) Education: Bachelor’s Degree (Preference - Marketing, Communications, Journalism, or related field or equivalent experience) Domain Preference: B2B Technology | SaaS | POS | Hospitality Technology Work Model: Work from Office – 5 Days a Week (Flexible Day Offs) Work Timings: 9 AM – 6 PM IST (If required - Rotational availability includes weekends) Technology & Tools: HubSpot or similar marketing automation platforms, Content Management Systems, Social Media Platforms, Basic SEO Tools, Microsoft Office, Collaboration tools such as Microsoft Teams and Outlook Other Requirements: • Strong copywriting and content creation experience across digital marketing channels including websites, email campaigns, and social media. • Ability to create clear, engaging, and persuasive marketing content that communicates product value to target audiences. • Basic understanding of SEO principles, keyword optimisation, and digital marketing analytics. • Experience supporting marketing campaigns and coordinating campaign activities across multiple stakeholders. • Strong organisational and project management skills with the ability to manage multiple deadlines simultaneously. • Excellent written and verbal communication skills with strong attention to detail. • Ability to collaborate effectively with Sales, Product, and cross-functional teams. • Experience working with B2B sales teams and developing sales enablement materials is a strong advantage. • Familiarity with marketing design tools such as Canva or Adobe Express is a plus. • A strong writing portfolio or content samples may be required during the interview process.