RM-Affluent Banking

• *Role & responsibilities** • *Key Responsibilities** • *Customer Acquisition** • Acquire new **CASA (Current & Savings Accounts)** customers • Target young professionals, first-jobbers, and emerging HNI clients • Generate leads through field activities, references, and digital channels • *Relationship Management** • Build and maintain long-term relationships with clients • Ensure high customer satisfaction and engagement • Act as a single point of contact for banking needs • *Product Cross-Selling** • Sell banking products such as: • Debit/Credit Cards • Personal Loans / Consumer Loans • Insurance & Investment Products (Mutual Funds, SIPs) • Focus on increasing **product per customer ratio** • *Portfolio Management** • Manage a portfolio of YF customers • Monitor account activity, balances, and profitability • Upsell premium products as customers grow • *Revenue Generation** • Achieve monthly sales targets (CASA, cross-sell, revenue) • Drive fee income and liability growth • *Compliance & Operations** • Ensure KYC and documentation compliance • Follow banking policies and audit requirements • *3. Key Skills Required** • Sales and target orientation • Strong communication and convincing ability • Relationship-building skills • Knowledge of banking products (CASA, loans, investments) • Basic financial understanding • *4. Eligibility / Experience** • Graduate • 2+ years of experience in banking / NBFC / sales • Experience in CASA or retail banking is an advantage • *5. KPI / Performance Metrics** • CASA acquisition numbers • Revenue / cross-sell targets • Customer activation & engagement • Portfolio growth • *Preferred candidate profile**