Digital marketing executive(IT Domain)

Required skills • Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other platforms. • Drive performance-focused campaigns for lead generation, conversions, and brand visibility. • Conduct keyword research, audience segmentation, A/B testing, and budget optimization. • Track, analyze, and report campaign performance using tools such as Google Analytics, Google Ads Manager, and Meta Business Suite. • Collaborate with content, design, and web teams to ensure effective campaign execution and messaging. • Optimize landing pages and marketing funnels to improve conversion rates. • Stay updated with industry trends, platform updates, and best practices in digital marketing. • 3–4 years of total experience in Digital Marketing. • At least 2 years of hands-on experience in paid advertising / performance marketing. • Strong expertise in Google Ads, Meta Ads, and campaign optimization techniques. • Good understanding of SEO, social media marketing, and content marketing, including how these channels integrate with paid campaigns to drive overall digital performance. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Good communication and stakeholder coordination skills.