Social Media Manager

Job Title Senior Social Media Manager – US Market (Instagram, TikTok & Paid Growth) Company PackTHC.com – US-based Cannabis Packaging Brand Location Remote / Hybrid (India-based candidates working on US market) Salary ₹14,00,000 per annum (CTC) (Fixed for the right profile; performance-based growth) Experience Required Minimum 4+ years (Mandatory) (Candidates below this will not be considered) Role Summary PackTHC is seeking a Senior Social Media Manager with deep expertise in Instagram, TikTok, and paid social growth for the US market. This is a strategy + execution + leadership role, not a basic posting job. You will own all major social media platforms end-to-end driving growth, managing Meta Ads, leading content direction, and leveraging trends to build brand authority and conversions in the US cannabis-adjacent space. Key ResponsibilitiesSocial Media Strategy & Ownership • Own and manage Instagram, TikTok, and all major social media platforms end-to-end • Develop and execute a US-market-focused social media growth strategy • Drive brand awareness, engagement, traffic, and conversions • Ensure platform-specific content strategies (Reels, TikTok, Shorts, Stories) Instagram & TikTok Expertise (Core Requirement) • Expert in Instagram and TikTok growth mechanics • Leverage trends, audios, formats, hooks, and timing to maximize reach • Create and guide high-performing short-form video strategies • Understand US audience behavior and content consumption patterns Paid Social & Meta Ads (Mandatory) • Plan, execute, and optimize Meta Ads (Instagram & Facebook) • Manage full-funnel campaigns: Awareness → Engagement → Conversions • Analyze and optimize CTR, CPM, CPC, ROAS, and creative performance • Ensure compliance with platform policies for cannabis-adjacent brands Content Direction & Team Guidance • Lead and guide designers, editors, and content creators • Provide clear creative briefs, content direction, and feedback • Maintain brand tone, visual consistency, and messaging • Convert trends into brand-safe, conversion-focused content Analytics, Reporting & Optimization • Track and analyze platform performance weekly and monthly • Identify what’s working, what’s not, and why • Continuously optimize content and ads based on data and insights • Share actionable growth recommendations with leadership Mandatory Requirements (Non-Negotiable) • 4+ years of hands-on experience in social media management • Expert-level mastery of Instagram & TikTok • Proven experience managing all major social media platforms • Strong expertise in Meta Ads & paid social performance • Solid understanding of US market, trends, and audience behavior • Ability to work independently with full ownership and accountability • Experience in DTC, eCommerce, or brand-led businesses Good to Have (Strong Advantage) • Experience with US cannabis / CBD / cannabis-adjacent brands • Knowledge of Shopify, DTC funnels, and social commerce • Influencer marketing and creator collaboration experience • Familiarity with content compliance and ad restrictions Why Join PackTHC • Work with a fast-scaling US brand • High ownership and strategic decision-making power • Competitive salary for senior talent • Creative freedom backed by performance expectations • Direct impact on brand growth and revenue