GTM Lead – Outbound & Demand Generation (B2B SaaS)

📍 Location: [Insert Location]
💼 Experience: 4–5 years
⏱ Hiring Timeline: Immediate (Role to be closed within 1 week)

About the Role

PeopleElevate is hiring a GTM Lead on behalf of its client, ContentNinja.

We’re looking for a hands-on GTM builder who can design and execute a high-performance outbound engine. This is not a typical SDR or demand generation role—you will own the entire top-of-funnel motion.

If you enjoy working at the intersection of growth, data, and systems thinking, this role is for you.

🚫 Before You Apply (Important)

This role is NOT for:

Pure SDR / cold-calling roles
Social media / brand marketing profiles
Candidates without hands-on outbound campaign execution

👉 Apply only if you have personally built and run outbound campaigns (email + LinkedIn)

What You’ll Be Doing

Build ICPs, segmentation, and target account lists
Identify decision-makers and map buying signals
Run multi-touch outbound campaigns (email + LinkedIn)
Manage outreach tools (SmartLead / Instantly / Sales Handy, etc.)
Handle email infrastructure (domains, warm-ups, deliverability)
Write and optimize high-conversion messaging
Track performance (open rates, reply rates, meetings booked)
Qualify leads and create sales-ready pipeline

Must-Have Experience (Non-Negotiable)

✔ 4–5 years in B2B SaaS / product company or B2B-focused agency
✔ Hands-on experience running outbound campaigns at scale
✔ Strong working knowledge of:

LinkedIn Sales Navigator
Email outreach tools (SmartLead / Instantly / Sales Handy, etc.)

✔ Experience owning key metrics:

Reply rates
Meetings booked
Pipeline generated

What Will Get You Shortlisted Faster

You’ve built outbound systems from scratch
You can share actual campaign metrics/results
You’ve worked in a startup or growth-stage environment

📩 How to Apply (Important Filter)

When applying, please include:

Tools you’ve used for outbound
Average reply rate / meetings booked per campaign
Types of companies/markets you’ve worked with

👉 Applications without this information will not be considered

Why Join

Direct ownership of a revenue-driving GTM engine
Work closely with founders and leadership
High-impact role with strong learning and growth opportunities