Digital Marketing – SEO & Performance

As the Digital Marketing Lead – SEO & Performance, you will develop and execute an integrated digital growth strategy that spans SEO (on-page, off-page, and technical), paid advertising, influencer & YouTube outreach, PR, and analytics. You will lead a high-performing digital marketing team, collaborate across content, design and development functions, and drive measurable improvements in online visibility, traffic, lead conversion and brand equity. Key Responsibilities • Develop, implement and continuously optimise a comprehensive SEO strategy (technical, on-page, off-page) to boost search engine rankings, increase organic traffic and amplify online visibility. • Conduct regular SEO audits (site architecture, metadata, internal linking, content structure) and lead corrective actions and optimisation initiatives. • Manage and optimise Google Ads and other paid digital campaigns (search, display, video) to drive targeted traffic, leads and conversions while ensuring efficient budget utilisation. • Plan and execute influencer marketing and YouTube outreach campaigns – identify, negotiate and manage partnerships with influencers and YouTubers to extend brand reach, engagement and credibility. • Lead press release outreach strategy: craft compelling press releases, identify and engage target media outlets, build media relationships and secure positive coverage and backlinks. • Lead, mentor and manage the digital marketing team: set objectives, guide team members, and foster a collaborative and results-driven culture with accountability for performance. • Collaborate closely with content, design and web development teams to align digital marketing, SEO and paid strategy with website architecture, UX, creative and content initiatives. • Monitor, analyse and report on key performance metrics (organic traffic, conversions, ad spend ROI, influencer campaign performance, backlink growth, etc.) using tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz and ad-platform dashboards; generate actionable insights and optimisation recommendations. • Stay abreast of the latest digital marketing trends, search engine algorithm updates, competitive dynamics, emerging tools/technologies and best practices; proactively pilot innovations. • Collaborate with cross-functional business and marketing teams to ensure digital marketing efforts align with broader business goals, brand strategy and market positioning. • Manage relationships with external vendors/agencies (SEO agencies, paid-media agencies, influencer talent agencies, PR firms) and oversee scope, performance, budget and deliverables. Qualifications • A minimum of 2 years’ experience in digital marketing with a strong focus on SEO, advertising and PR/influencer outreach. • Demonstrable hands-on experience in all aspects of SEO (technical audits, on-page optimisation, link-building strategies) and driving organic search growth. • Proven expertise in managing Google Ads (search, display, video), influencer/YouTuber collaborations and press release distribution with measurable outcomes. • Strong leadership and team management skills, with experience leading digital marketing teams or cross-functional projects. • Proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs, Moz), Google Analytics, Google Search Console, and ad-platform dashboards. • Excellent analytical and problem-solving skills; ability to translate data into actionable marketing strategies. • Strong project management, communication and stakeholder management skills. • A basic understanding of HTML, CSS and website architecture is a plus.