Content Writer – SaaS (Marketing) (Seawoods)

Job Description (JD) Role Overview We’re hiring a creative, detail-obsessed Content Writer to craft high-quality, on-brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels: blogs, social, website, email, and journey templates . You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey. What You’ll Do - Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates , email sequences, one-pagers, product updates, and case studies. - Translate technical features (e.g., audience segmentation, campaign workflows) into transparent benefits for multiple personas (marketing ops, campaign managers, CMOs). - Map content to customer journey stages with channel-specific adaptations. - Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story-driven narrative structures. - Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve. - Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page) and iterate based on insights. - Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes. Requirements Must-have Skills - 2–4 years of content writing for SaaS/technology products, preferably in MarTech/marketing automation. - Proven ability to write for multiple channels (blog, social, web, email, in-product/journey templates) with consistent tone and voice. - Strong research chops; able to interview SMEs and synthesize complex information quickly. - Excellent editing/proofreading; command of structure, clarity, and narrative. - AI-in-Workflow: Practical use of AI tools for ideation, outlines, first-draft acceleration, repurposing snippets, and SEO support—always with human editorial judgment and compliance. Good-to-have Skills - Familiarity with marketing concepts (audience, journeys, offers, personalization) and how content supports each stage. - Basics of SEO (search intent, on-page structure, internal linking) and keyword research workflows. - Experience working with analytics (Google Analytics, Search Console, or social insights) to inform content iteration. Success Metrics - Growth in qualified traffic and engagement on target assets. - Content throughput against calendar SLAs while maintaining quality. - Positive feedback from stakeholders and measurable impact on key KPIs. Benefits Benefits @ ProCreator - Wealth-Building: ESOPs & SAR, project/employee referral bonuses, profit-sharing. - Ergonomics: Top-tier chairs, standing desks, and training. - Health & Wellness: Insurance up to INR 5,00,000 , subsidized gym, full-body & eye check-ups. - Upskilling: Courses, professional development funds, mentors, and ProCreator Innovation Fund (PIF) up to INR 50,000 . - Flexibility: Hybrid / in-office options. - Team Retreats & wellness seminars. - Mentorship & Leadership development; hackathons.