AI-Native Performance Marketer, ProV Foods

AI-Native Performance Marketer Location: Mumbai Compensation: ₹16–20L + Performance Incentives About ProV ProV is building a modern consumer brand in the premium nuts and healthy snacks category. With deep roots in sourcing and a rapidly growing digital distribution engine, ProV is focused on building a strong direct-to-consumer presence alongside modern trade and marketplace channels. Our ambition is simple: build a brand that consumers trust, while using modern growth systems, data, and AI to scale intelligently. The Role We’re looking for an AI-native performance marketer who thinks in funnels, numbers, and experiments. This role owns the end-to-end digital acquisition engine for our Shopify storefront — from generating top-of-funnel demand to building high-converting retargeting loops and maximizing long-term customer value. The job isn’t just running ads. It’s about building a data-driven growth system that continuously improves creative, hooks, audiences, and unit economics. You will: • Own paid acquisition across Meta, Google, and other emerging channels • Design and manage full-funnel growth systems (TOF, MOF, BOF) • Build and manage retargeting strategies and budgets • Monitor creative performance, hooks, and competitors via ad libraries • Set up AI-assisted workflows and cloud tools to analyze campaign and content performance • Build attribution and reporting systems for Shopify sales • Optimize campaigns not just for first purchase but for repeat purchase and customer LTV • Continuously test creatives, landing pages, offers, and funnels • Translate data into clear actions that grow revenue efficiently Ideal Candidate You are a numbers-first growth operator who is comfortable with both marketing and modern tooling. You likely: • Have 3–6 years of performance marketing experience in D2C or ecommerce • Are comfortable managing ₹10 Cr + annual digital ad budgets • Understand Shopify analytics, attribution, CAC, LTV, and retention metrics • Track campaigns beyond first purchase and optimize for long-term customer value • Regularly study ad libraries, hooks, creatives, and competitor funnels • Are comfortable using AI tools, automation, and cloud workflows • Can set up simple data pipelines, dashboards, or MCP-style evaluation workflows • Think in experiments, funnels, and unit economics • Prefer shipping fast, measuring results, and improving continuously If you enjoy combining AI, creative experimentation, and rigorous data thinking to build growth engines, this role will give you the freedom and ownership to do exactly that.