Assistant Manager - LinkedIn Ads & ABM

As an Assistant Manager specializing in LinkedIn Ads & ABM, you will play a crucial role in strategizing and executing targeted campaigns to engage valuable accounts, generate leads, and drive revenue growth. Your responsibilities will include: - Developing, managing, and optimizing LinkedIn advertising campaigns to achieve lead generation and awareness goals - Conducting thorough audience research and segmentation to build hyper-targeted audience lists - Managing campaign budgeting, bid management, and pacing for efficient spend and maximum ROI - Crafting compelling ad copy and collaborating with the design team for high-converting visual assets In addition, you will lead the Account-Based Marketing (ABM) initiatives by: - Designing and implementing multi-channel ABM strategies for key target accounts - Collaborating with Sales and Business Development teams to identify and prioritize target account lists - Executing integrated ABM campaigns combining LinkedIn ads with email sequencing, content personalization, and retargeting - Utilizing ABM platforms or native tools to orchestrate and measure account-based initiatives Furthermore, your role will involve: - Monitoring, tracking, and analyzing campaign performance using LinkedIn Analytics, Google Analytics, and CRM - Preparing and presenting performance reports with data-driven insights and recommendations - Conducting A/B tests to optimize ad copy, visuals, landing pages, and audience targeting - Measuring and reporting on ABM-specific metrics like account engagement and ROI Qualifications & Required Skills: - 3-5 years of hands-on experience in managing B2B LinkedIn advertising campaigns - Expertise in LinkedIn Campaign Manager, Sales Navigator, and CRM platforms - Familiarity with marketing automation tools and proficiency in Google Analytics and Excel/Google Sheets If you have the required experience and skills, we encourage you to apply by sending your updated resume to [HIDDEN TEXT]. As an Assistant Manager specializing in LinkedIn Ads & ABM, you will play a crucial role in strategizing and executing targeted campaigns to engage valuable accounts, generate leads, and drive revenue growth. Your responsibilities will include: - Developing, managing, and optimizing LinkedIn advertising campaigns to achieve lead generation and awareness goals - Conducting thorough audience research and segmentation to build hyper-targeted audience lists - Managing campaign budgeting, bid management, and pacing for efficient spend and maximum ROI - Crafting compelling ad copy and collaborating with the design team for high-converting visual assets In addition, you will lead the Account-Based Marketing (ABM) initiatives by: - Designing and implementing multi-channel ABM strategies for key target accounts - Collaborating with Sales and Business Development teams to identify and prioritize target account lists - Executing integrated ABM campaigns combining LinkedIn ads with email sequencing, content personalization, and retargeting - Utilizing ABM platforms or native tools to orchestrate and measure account-based initiatives Furthermore, your role will involve: - Monitoring, tracking, and analyzing campaign performance using LinkedIn Analytics, Google Analytics, and CRM - Preparing and presenting performance reports with data-driven insights and recommendations - Conducting A/B tests to optimize ad copy, visuals, landing pages, and audience targeting - Measuring and reporting on ABM-specific metrics like account engagement and ROI Qualifications & Required Skills: - 3-5 years of hands-on experience in managing B2B LinkedIn advertising campaigns - Expertise in LinkedIn Campaign Manager, Sales Navigator, and CRM platforms - Familiarity with marketing automation tools and proficiency in Google Analytics and Excel/Google Sheets If you have the required experience and skills, we encourage you to apply by sending your updated resume to [HIDDEN TEXT].