Copywriter – D2C

Role Overview We are looking for a performance-driven D2C Copywriter who can craft clear, persuasive, and high-converting copy across key customer touchpoints. This role focuses on three primary areas: website content, performance marketing creatives, and retention communication. The ideal candidate understands consumer psychology, digital behavior, and conversion-focused writing, and can translate product insights into messaging that drives engagement, builds trust, and improves conversions. You will be writing across multiple digital formats, including Meta & Google ads, emailers, and push notifications. Key Responsibilities 1. Performance Marketing (Meta & Google Ads) Develop high-performing copy for performance marketing campaigns. Responsibilities include: • Writing hooks, headlines, and primary copy for Meta and Google ads • Creating messaging for static creatives, carousel ads, and video ads • Translating product insights and customer pain points into compelling ad angles • Collaborating with the performance marketing team to optimize campaigns based on performance data • Continuously testing and iterating copy to improve CTR, engagement, and conversions 2. Retention Marketing (Push Notifications & Emails) Create communication that keeps existing customers engaged with the brand. Responsibilities include: • Writing push notifications and email campaigns for launches, promotions, and customer education • Crafting subject lines, preview text, and email copy to improve open and click-through rates • Structuring retention communication to encourage repeat purchases and long-term brand engagement • Ensuring messaging aligns with campaigns, product launches, and brand communication 3. Audience & Consumer Insights • Conduct audience research to understand customer preferences, motivations, and behaviors • Translate insights into targeted messaging that resonates with different audience segments • Align content with customer needs to improve engagement and conversion outcomes 4. Copy Auditing & Content Optimization • Review and audit existing copy across platforms to evaluate content quality and messaging effectiveness • Identify opportunities to improve clarity, impact, and conversion potential • Collaborate with marketing teams to refine content strategies 5. Performance Tracking & Analysis Monitor and analyze content performance using key metrics such as: • Click-Through Rate (CTR) • Conversion Rate • Add-to-Cart (ATC) Rate • Bounce Rate • Time Spent on Page • Pages per Session • Content Engagement Metrics • New vs returning customers base Use these insights to refine messaging, improve campaigns, and drive stronger results. Requirements • Proven experience of at least 2 years as a Copywriter or Content Writer, preferably in D2C, e-commerce, marketing agencies, or digital-first brands • Strong understanding of performance marketing and conversion-focused copywriting • Excellent writing, editing, and communication skills • Strong research and storytelling abilities • Experience writing for ads, landing pages, email campaigns, and digital marketing • Familiarity with SEO principles and website analytics tools is an added advantage • Ability to work collaboratively in a fast-paced marketing environment What We’re Looking For • Exceptional writing and communication skills to create clear, impactful, and engaging content • Marketing and strategic insight to develop content that supports campaigns and brand positioning • Strong attention to detail with advanced proofreading skills • A team player with excellent collaboration and time-management skills