Marketing Manager (B2B)

We are seeking a highly experienced, results-driven Marketing Manager – B2B Technology to lead and strengthen our marketing function. Role Overview This is a senior-level position requiring a minimum of 10 years of proven B2B marketing experience within the Software / IT / ERP sector (Mandatory). The role is central to: • Strengthening brand visibility • Driving high-quality inbound demand • Supporting revenue and pipeline growth • Positioning Robosol as a trusted technology partner You will work closely with delivery, sales, and leadership teams and play a key role in shaping the organisation’s marketing strategy. Key Responsibilities Brand, Demand & Campaign Management • Plan and execute integrated multi-channel B2B marketing campaigns (digital and traditional) • Drive brand awareness across UK and international markets • Strengthen SEO performance and organic visibility • Align marketing initiatives with revenue and pipeline targets Digital Marketing • Manage website performance, content optimisation, and SEO strategy • Execute email marketing, LinkedIn, and paid digital campaigns • Monitor campaign analytics, performance metrics, and ROI Content & Communications • Develop high-quality content including: • Website pages and landing pages • Blogs, case studies, and whitepapers • PR articles and media communications • Sales collateral and brochures • Customer newsletters and email campaigns • Ensure consistent and compelling brand messaging Events & Marketing Projects • Plan and manage industry exhibitions, webinars, and customer events • Oversee event promotion, logistics, and post-event follow-ups Sales Enablement • Develop impactful marketing and sales materials • Support business development teams with campaign assets and presentations • Ensure strong alignment between marketing strategy and business growth objectives Website & Digital Presence • Conduct regular website audits and updates • Ensure UX consistency, content accuracy, and SEO alignment Essential Requirements (Non-Negotiable) • Minimum 10+ years of B2B marketing experience in Software / IT / ERP services • Proven track record of delivering measurable marketing results • Strong experience in strategic campaign planning and execution • Demonstrated success in managing physical and virtual industry events • Excellent copywriting and content development skills • Outstanding English communication skills (written and verbal) • Confident, professional, and capable of engaging senior stakeholders • Strong commercial awareness and KPI-driven mindset Technical Skills • MS Office (Word, Excel, PowerPoint) • Adobe Creative Suite (InDesign, Illustrator) • SEO tools and website CMS platforms • Email marketing platforms and analytics tools Personal Attributes • Highly confident and articulate • Proactive and self-driven • Organised and detail-oriented • Ability to manage multiple projects simultaneously • Professional, collaborative, and results-focused Why Join Robosol? • Established and financially secure technology organisation • Certified Microsoft Partner specialising in ERP and digital transformation • Strategic leadership role with direct impact on business growth • Exposure to international markets and diverse industry verticals • Supportive and growth-oriented work culture Job Type: Full-time Pay: ₹1,000,000.00 - ₹1,500,000.00 per year Benefits: • Paid sick time • Paid time off • Provident Fund Experience: • Digital marketing: 10 years (Preferred) Language: • English (Preferred) Work Location: In person