Junior Media Buyer

Job Title: Jr. Media Buyer Location: Baner, Pune (On-site) Experience: 6 months – 1.5 years Salary Range: ₹2,00,000 – ₹4,00,000 LPA About ROI Magnet ROI Magnet is a performance-driven digital marketing agency specializing in scaling eCommerce and D2C brands. We focus on data-led strategies, creative experimentation, and performance excellence. Our team is committed to delivering measurable growth to clients through disciplined execution, smart marketing frameworks, and innovation. Roles & Responsibilities • Plan, execute, and optimize paid campaigns on Meta Ads & Google Ads (Search, Display, Shopping, YouTube). • Work on eCommerce & D2C brand campaigns with clear performance-driven objectives. • Analyze campaign data, interpret insights, and provide actionable recommendations. • Collaborate with the design and content teams to align creatives with campaign goals. • Perform detailed media planning, including audience targeting and funnel strategy. • Set up ad campaigns, ad groups, keywords, bids, and budgets for assigned accounts. • Conduct Keyword Research, Competitor Research, and Market Research for each client. • Improve campaign performance through new ideas: account structuring, ad copy testing, A/B testing, bidding strategies, and ongoing optimization. • Prepare weekly performance reports and communicate results to internal teams. • Stay updated with the latest trends in paid media, e-commerce, and performance marketing. Requirements • 6 months to 1 years of experience in Media Buying (Google Ads + Meta Ads). • Hands-on experience working with eCommerce or D2C brands is preferred. • Strong understanding of performance marketing metrics: ROAS, CPA, CTR, Conversion Rate. • Working knowledge of: -Google Ads Manager -Google Analytics (GA4) -Google Merchant Center -Meta Ads Manager -Product Feed setup -Looker Studio (basic reporting) • Strong analytical, problem-solving, and optimization skills. • Ability to manage multiple campaigns and deliver on deadlines. • Excellent communication & client-handling skills. • Attention to detail and critical thinking. • Degree in Marketing, Advertising, Media, or relevant field (preferred, not mandatory).