Corporate culture & HR Brand Lead

Sberbank is looking for a Corporate culture & HR Brand Lead to join our expanding HR team in our office in Delhi. This pivotal role focuses on strategy and positioning of a major Russian bank, be responsible for talent attraction & recruitment marketing, internal branding & employee advocacy and corporate culture. Responsibilities • Development and executement a multi-city Employer Brand strategy for India that respects the global Sberbank brand but is deeply localized for the Indian talent market. • To define a unique Employee Value Proposition (EVP) for Sberbank India that resonates across profiles: from Bangalore tech talent (developers, data scientists, engineers) to Delhi & Mumbai business, finance professionals. • Working with ratings and certificates of the best employers ( for example Universum, Best Employees). • Conduction ongoing research on local talent competitors and employer brand perceptions in each city. • Development compelling content: employee stories, tech blog posts, "Day in the Life" features showcasing work in different cities and departments. • Designing and running an Employee Advocacy Program to empower employees to become brand ambassadors. • Management internal communications related to HR initiatives, culture, and achievements to strengthen the internal HR brand. • Equip of recruiters and hiring managers with consistent branding tools and messaging. • Working closely with HQ and local HR to ensure the employee experience lives up to the brand promise at every touchpoint (onboarding, development, recognition). • Ensure local initiatives align with global brand guidelines while adapting for cultural relevance • Measure and report on key metrics: brand awareness, cost-per-hire, quality-of-hire, offer acceptance rates • Development of corporate culture, staff engagement. Requirements • Experience: 10+ years in Employer Branding, Talent Marketing, HR Communications, or a related field, preferably within financial services, technology, or a complex multinational. • Exceptional content creation and storytelling skills. • Deep understanding of the Indian talent landscape, especially the Bangalore tech scene. • Proficiency with social media, recruitment marketing platforms, and employer brand analytics. • Strong project management and stakeholder management skills. • Ability to navigate a matrixed, cross-cultural organization. • Mindset: A strategist who can also execute. Proactive, data-driven, creative, and culturally sensitive. • A true builder who can create a function from the ground up if needed. We Offer • Competitive salary and opportunities for professional development. • A quarterly bonus, which is paid every quarter for the work done. • Collaborative working environment in a state-of-the-art Mumbai office. • Professional and theme communities, support for employee initiatives. • Financial support for the relocation. • Courses in Corporate University. • Opportunity to come to HQ and complete an internship at Sber.