WordPress Website Developer

WordPress Website Developer SERP Forge is a growth-focused SEO and marketing agency working with SaaS and digital-first businesses. Our website is a core growth asset not just a brochure. We’re looking for an expert WordPress Website Developer who can build, maintain, optimize, and evolve our website at a technical level while keeping performance, scalability, and SEO in mind. This role is for someone who can take full ownership of the site and make high-quality changes without breaking speed, structure, or best practices. What You’ll Own (Key Responsibilities) Website Development & Customization • Build, maintain, and improve SERP Forge’s WordPress website. • Execute custom-level changes (hooks, templates, custom post types, functions, and styling). • Work comfortably with custom themes and child themes (not just page builders). • Implement new sections, landing pages, and layouts based on growth and marketing needs. Elementor & Gutenberg Expertise • Advanced usage of Elementor (custom widgets, responsive controls, clean layouts). • Strong hands-on experience with Gutenberg / Block Editor (custom blocks, reusable patterns). • Decide the right tool for the job Elementor vs Gutenberg - based on performance and scalability. Performance, Speed & Stability • Own website performance: Core Web Vitals, page speed, and overall stability. • Optimize CSS, JS, images, fonts, and scripts without breaking UX. • Diagnose and fix speed, rendering, and layout shift issues. • Ensure fast load times even after feature additions or content updates. Technical SEO & Best Practices • Implement SEO-friendly structures (schema, clean URLs, internal linking support). • Ensure proper handling of indexation, redirects, canonicals, and site health. • Work closely with SEO and growth teams to support rankings and CRO. Custom Micro Tools Development (Separate Responsibility) • Develop custom micro tools (calculators, checkers, generators, internal tools, lead magnets) hosted directly on the SERP Forge website. • Decide the best implementation approach: • WordPress-based (custom plugins, shortcodes, blocks) • Standalone tool pages integrated with WordPress • Integrate tools with forms, analytics, and lead capture where required. • Maintain and improve existing tools over time. Design & UX Ownership (Design-Oriented Development) • Work closely with design-first thinking, ensuring layouts, spacing, typography, and visual hierarchy are executed with precision. • Convert Figma designs (or similar design files) into pixel-accurate, responsive WordPress pages. • Maintain design consistency across pages, templates, and components as the site scales. • Make informed decisions when translating design into code, balancing visual quality, performance, and usability. • Optimize layouts for desktop, tablet, and mobile, not just desktop-first designs. • Ensure clean DOM structure and reusable components to avoid design and layout debt over time. • Collaborate with founders, marketers, or designers to refine UI/UX based on feedback like “this doesn’t feel right” and turn it into concrete improvements. • Suggest proactive UX and layout improvements that enhance engagement, readability, and conversion not just visual appeal. Maintenance & Reliability • Handle updates (core, plugins, themes) safely. • Debug issues, fix conflicts, and ensure uptime. • Maintain staging vs production workflows. • Ensure site security and backups are in place. Collaboration & Ownership • Work closely with the Founder, SEO team, and Marketing team. • Translate business or growth requirements into clean technical solutions. • Suggest improvements proactively - not just execute tickets. Who We’re Looking For Must-Have Skills • Strong experience with WordPress core, PHP, HTML, CSS, JavaScript. • Deep expertise in Elementor and Gutenberg. • Proven ability to do custom WordPress development, not just theme edits. • Strong understanding of performance optimization and Core Web Vitals. • Experience with staging, version control, and deployment best practices. • Proven ability to do custom WordPress development, not just theme edits • Strong eye for UI/UX fundamentals - spacing, contrast, typography, alignment, and interaction states. • Experience with staging, version control, and deployment best practices. • Comfortable working with Figma (or similar design tools) and following design systems. Nice to Have • Experience with SaaS or agency websites. • Knowledge of WooCommerce or membership plugins (if needed later). • Familiarity with hosting environments (WP Engine, Kinsta, Cloudways, etc.). • Basic understanding of CRO and analytics. Mindset • Ownership-driven - treats the site like a product. • Detail-oriented and performance-focused. • Comfortable working independently and making technical decisions. • Growth-aligned thinking, not just “developer output”. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: • Paid sick time • Paid time off • Work from home Experience: • WordPress: 2 years (Required) • PHP: 2 years (Required) • CSS: 2 years (Required) • JavaScript: 2 years (Required) • Elementor: 2 years (Required) • Gutenberg: 2 years (Required) • UI: 2 years (Required) • UX: 2 years (Required) • Figma: 1 year (Required) Work Location: Remote