Senior Social Media Manager + Founders Associate

Role Overview This is a senior, execution-first social media role . Social media expertise and branding is the core of this position; founders associate responsibilities are just additional to support the founder. This role is not suitable for junior candidates or general assistants looking to move into social media. You must already think like a social lead, understand performance, aesthetics, platforms, and internet culture deeply, and be comfortable owning output end-to-end. You will work closely with the female founder across two dynamic and fast-growing brands led by a globally minded founder. One is a luxury lifestyle and travel brand centred around a stunning design-led villa in Tulum, Mexico that hosts unforgettable stays, events, and destination celebrations. The other is a bold new consumer food brand set to disrupt the instant noodle category in India with adventurous flavours, striking branding, and a digital-first marketing approach aimed at Gen Z and global audiences. This role is perfect for someone who loves storytelling, aesthetics, culture, and building brands that people genuinely want to follow online. Location: Mumbai (mandatory) but role will be Hybird Employment Type: Full-time Salary: INR 50,000 per month To Apply (PLEASE READ) 1) Confirmation that you have followed the 3 social media accounts below on Instagram which are relevant for this role (applications will be checked). i) @casatiratulum ii) @slurpshika iii) @jashika.dhillon 2) A short written response (max 300 words) explaining exactly how you meet the requirements of this role and why you would be good at it. Be specific. Do not repeat your CV. 3) Your preferred AI tools for social media, content creation and/or productivity and one example of how you use them in your daily workflow. Please send the above written responses to Key Requirements Social media expertise comes first. This role requires a strong, proven social media professional who also takes on personal assistant responsibilities. Minimum 5 years of hands-on social media experience is mandatory. All five years must be in social media, digital content, or platform-led brand growth roles. Must be based in Mumbai Strong understanding of Instagram and YouTube and willingness to learn about Snapchat and TikTok Demonstrated ability to independently plan, execute, and optimise content High level of comfort using AI tools for content creation, ideation, scheduling, research, and productivity Excellent written and verbal communication skills Highly organised, detail-oriented, and proactive Ability to work independently and anticipate needs Comfortable working in a fast-paced, founder-led startup environment Social Media Responsibilities Execute and manage daily social media activities across Instagram, Snapchat and YouTube Own day-to-day management of all social channels (Instagram, TikTok, YouTube, Snapchat, etc.), ensuring accounts are active, responsive, and on-brand at all times Actively monitor and respond to comments, DMs, and mentions, engaging with the community in a confident, brand-appropriate voice and escalating sensitive or high-risk interactions to the founder immediately Flag trends, PR risks, negative sentiment, or unusual activity proactively, with clear recommendations on how to respond Edit high-quality short-form video content (Reels, TikToks, Shorts) end-to-end, including pacing, captions, hooks, transitions, sound selection, and light motion graphics Continuously refine editing style to match platform best practices and evolving trends, ensuring content feels native, fast, and high-performing rather than over-produced Repurpose and adapt content intelligently across platforms, optimising format, length, captions, and thumbnails rather than reposting blindly Maintain a consistently high visual and tonal standard, ensuring all outputs feel polished, intentional, and aligned with a premium, founder-led brand Track content performance at a high level (what’s working, what’s not, why), and feed insights back into future content decisions Create static posts, reels, short-form videos, and thumbnails using provided raw content. Basic editing and content creation will do. Proactively suggest content ideas aligned with brand tone, trends, and platform performance Assist with caption writing, hashtag strategy, posting schedules, and basic analytics tracking Coordinate with editors, designers, or freelancers where required Maintain content calendars and ensure consistent posting Founder Associate Responsibilities Provide day-to-day administrative and operational support to the founder Manage schedules, reminders, follow-ups, and task prioritisation Assist with business strategy tasks for other parts of the business outside of social Assist with inbox management, message coordination, and basic correspondence Support research tasks, documentation, and information organisation Coordinate with internal team members, vendors, and external partners Help keep projects on track by monitoring deadlines and deliverables Act as a reliable point of support to reduce the founder’s operational load Working Style & Expectations Background in agency environments or early-stage / high-growth startups is strongly preferred Comfortable handling ambiguity, speed, and frequent priority shifts Operates with a high level of ownership and accountability Thinks in outcomes, not instructions Able to manage multiple brands, tones, and priorities without quality drop. Growth Opportunity This role offers the opportunity to work closely with a founder across multiple brands and projects, gain exposure to brand building, digital marketing, and entrepreneurship, and grow into a more senior marketing, operational or strategic role over time. Use of AI tools is not optional. Candidates must actively leverage AI to improve speed, quality, and efficiency across content creation, organisation, and daily workflows.