Junior Content Writer

JCW/02/26 Qualification:Bachelor’s degree in English, Journalism, Mass Communication, Marketing, Business, Computer Science, or a related field. Candidates with strong writing portfolios and relevant B2B content experience will be considered even if the degree specialization differs. Experience: Candidates with 1 to 2 years of experience. Location:Coimbatore/Hybrid Job Summary • The Junior Content Writer will be responsible for creating clear, credible, and conversion-focused content for enterprise audiences. The role supports marketing, sales, and product teams by producing structured content aligned with B2B marketing and sales objectives. • This role requires hands-on use of AI tools for content drafting, editing, summarization, and optimization, combined with strong human judgment to ensure accuracy, originality, and business relevance. Roles and Responsibilities • Content Creation • Develop website pages, landing pages, blogs, solution pages, and lead generation campaign content for enterprise software and services. • Create marketing collaterals such as brochures, case studies, solution briefs, whitepapers, and presentations. • Produce sales enablement content, including value proposition pitch decks, and email templates – promotion mailers, newsletters, etc. • Write social media posts tailored for LinkedIn and B2B engagement. • Prepare technical documentation such as user guides, knowledge base articles, and release notes. • Use AI-assisted writing tools to accelerate drafting while ensuring factual correctness and brand alignment. • Translate technical inputs from product and engineering teams into business-friendly messaging. • Content Quality and Governance • Ensure clarity, accuracy, grammar quality, and consistency in tone. • Follow brand voice, messaging framework, and content guidelines. • Optimize content for SEO, readability, and conversion. • Maintain version control and structured documentation of content assets. • Collaboration • Work closely with marketing, product, UI/UX, and sales teams. • Support campaign execution, website updates, and launch communications. • Incorporate stakeholder feedback quickly and accurately. Required Skills • Strong command of written English with clear, concise business writing. • Ability to simplify technical concepts for decision-makers and users. • Structured thinking and logical content flow. • Practical experience using AI content tools such as ChatGPT, Claude, Gemini, or similar platforms for drafting and editing. • Understanding of prompt structuring, response refinement, and human review of AI outputs. • Familiarity with SEO fundamentals, keywords, and on-page optimization.