Senior SEO Specialist

Position: Digital Marketing Executive & Graphic Designer Location: Coimbatore On-site The Digital Marketing Executive & Designer will be responsible for planning and executing online marketing campaigns, managing social media, and creating visual content (static, video & ads) that builds brand awareness and generates leads. Key responsibilities • Plan and execute digital marketing campaigns across channels (Meta, Google, YouTube, email, website, marketplaces if any). • Manage and grow social media pages (Instagram, Facebook, YouTube, LinkedIn etc.) including content planning, posting calendar and engagement. • Run and optimize paid campaigns (Meta Ads, Google Ads) for traffic, leads and conversions, including basic performance tracking (CPC, CPA, ROAS, etc.). • Perform SEO activities: keyword research, on-page optimization (titles, meta, blogs), and coordination for off-page activities. • Design creatives for social media, ads, website banners, emailers, brochures, posters and other marketing collaterals using tools like Photoshop, Illustrator, Canva, Figma etc. • Create short-form content (reels, stories, basic video edits, GIFs, thumbnails) suitable for each platform. • Ensure brand consistency across all designs – colors, fonts, logo usage, tone of voice and visual style. • Coordinate with internal teams (sales, product, operations) to understand requirements and convert them into campaigns and creatives. • Track campaign and social media performance using tools like Meta insights, Google Analytics, and prepare basic weekly/monthly reports. • Stay updated with latest digital marketing and design trends, platform algorithm changes, and propose new ideas to improve results. Required skills & qualifications • Bachelor’s degree in Marketing, Design, Media, Communication or any relevant field (or strong portfolio in place of degree). • 1–3 years of hands-on experience in digital marketing and social media management (for fresher JD, change to “0–1 years / freshers with strong portfolio can apply”). • Proficiency in design tools: Adobe Photoshop / Illustrator / XD / Figma / Canva (mention exactly what you use in your company). • Practical knowledge of Facebook/Instagram Ads Manager and Google Ads (campaign setup, basic optimization, and reporting). • Basic understanding of SEO, content marketing and email marketing tools (Mailchimp, Sendinblue, etc. – edit as per your stack). • Strong sense of visual aesthetics, typography, layout and color theory; ability to adapt designs to different formats and platforms. • Good written and verbal communication skills in English (and Tamil/Hindi if needed for creatives). • Ability to work on multiple projects, meet deadlines, and coordinate with cross-functional teams in a fast-paced startup environment. Preferred / nice-to-have • Experience in shooting basic photos/videos for social media using mobile devices and setting up lighting/composition. • Experience with marketplace creatives (Amazon, Flipkart, etc.) or app store graphics if relevant to your business. • Knowledge of basic motion graphics or animation (After Effects / Premiere Pro / CapCut etc.). • Prior work experience in D2C/e-commerce, SaaS, or tech startup environment. Job Type: Full-time Pay: ₹9,283.19 - ₹30,000.00 per month Work Location: In person